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  1. Published

    Vergütung, variable

    Deters, J., 2011, Gabler Lexikon Medienwirtschaft. Sjurts, I. (ed.). 2., aktualisierte und erw. ed. Wiesbaden: Gabler Verlag, p. 631-633 3 p.

    Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

  2. Published

    Vergütung, variable

    Deters, J., 2004, Gabler Lexikon Medienwirtschaft. Sjurts, I. (ed.). Wiesbaden: Dr. Gabler Verlag, p. 611-612 2 p.

    Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

  3. Published

    Advancing Qualitative Meta-Analyses: A Realist and a Constructivist Approach

    Habersang, S. & Reihlen, M., 02.07.2018, Academy of Management Proceedings. Atinc, G. (ed.). Chicagpo: Academy of Management (Briarcliff Manor, NY) , Vol. 1. 6 p. (Academy of Management Proceedings ; vol. 2018, no. 1).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  4. Better Be Fair! Observed Workplace Incivility and Its Negative Impact on Customer Attitude

    Härle, P., Batt, V. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 674 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  5. Consumer Preferences and Their Willingness to Pay for Local Products (by Means of Consumer Ethnocentrism): An Abstract

    Hasanzade, V., Elshiewy, O. & Toporowski, W., 01.01.2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Pantoja, F. & Wu, S. (eds.). Cham: Springer Nature AG, p. 255-256 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  6. Published

    Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns

    Bögel, P. M., Bekmeier-Feuerhahn, S. & Hannemann, E-S., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 240-242 3 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  7. Published

    Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption: A Sustainability Marketing Perspective

    Wallaschkowski, S., Niehuis, E., Bekmeier-Feuerhahn, S. & Stark, S., 2018, Conference Proceedings Macromarketing Conference 2018: July 09-12th Leipzig Germany "Change between compexity and simplicity". Leipzig: Universität Leipzig, p. 642 - 643 2 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  8. Published

    How can corporate social responsibility (CSR) gain relevance in internal communication? A network perspective on communication processes

    Kollat, J., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 214 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  9. Published

    Investigating the Dual Role of Price on Consumers’ Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract

    Batt, V., 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer International Publishing AG, p. 907-908 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  10. Published

    "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

    Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  11. Published

    Online CSR communication by listed companies: a factor for enthusiasm or disappointment?

    Hetze, K., Bögel, P. M., Glock, Y. & Bekmeier-Feuerhahn, S., 2016, 20th EMAN Conference: Two Decades of Corporate Environmental and Sustainability Accounting - What has been accieved?; Proceedings of the 20 th Conference of the Environmental and Sustainability Management Accounting Network (EMAN), Lüneburg, 2016. Schaltegger, S. (ed.). Centre for Sustainability Management, p. 119-120 2 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  12. Published

    Reprocessing from the inside: Employees' perception of participative CSR approaches

    Koch, C., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 227 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  13. Published

    Social Desirability and its Impact on Audience Research

    Bekmeier-Feuerhahn, S., Bögel, P. M. & Heinen, A., 2014, Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  14. Published

    Supply Chain Risk Management with Data Warehouse

    Reese, J. & Waage, M., 2009, Global supply chains and interfirm-networks : 14th International Symposium on Logistics: Proceedings of the 14th International Symposium on Logistics (ISL 2009). Pawar, K. S. & Lalwani, C. S. (eds.). Centre for Concurrent Enterprise, Vol. C. p. 54 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  15. When do customers engage with a company? A qualitative and quantitative study of reasons for customer engagement

    Batt, V., Keller, C., Bruhn, M. & Hadwich, K., 2014, Agents of change: Proceedings. Griffith Business School, p. 1031 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  16. Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments

    Homburg, C., Imschloß, M. & Kuehnl, C., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (ed.). Lisbon: European Marketing Academy, p. 213-214 2 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

  17. Ein Synergiemodell zur Bewertung von Organisationseffizienz

    Reese, J., 1989, Operations Research Proceedings 1988: Papers of the 17th Annual Meeting. Pressmar, D., Jäger, K. E., Krallmann, H., Schellhaas, H. & Streitferdt, L. (eds.). 1 ed. Berlin: Springer, p. 323-323 1 p. (Operations Research Proceedings; vol. 1988).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

  18. Published

    Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation

    Niehuis, E., Wallaschkowski, S. & Bekmeier-Feuerhahn, S., 2017, EMAC 2017 Conference Proceedings: 46th EMAC Annual Conference. European Marketing Academy, p. 33 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

  19. How Music Touches: Investigating the Influence of Sounds on Haptics

    Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

  20. Transcending the transmission model: A reconstruction of Corporate Social Responsibility communication from a constitutive perspective

    Schoeneborn, D., Trittin, H. & Scherer, A. G., 2011, CSR Communication Conference 2011 Proceedings. Elving, W., Golob, U., Schultz, F., Nielsen, A-E., Thomsen, C. & Podnar, K. (eds.). 1 ed. Amsterdam: University of Ljubljana, Vol. 2011. p. 19 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

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