Social Desirability and its Impact on Audience Research

Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

Authors

Original languageEnglish
Title of host publicationParadigm Shifts & Interactions : EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings
EditorsEnrique Bigné
Number of pages1
PublisherUniversitat de València
Publication date2014
Pages121
ISBN (print)978-84-370-9453-3
Publication statusPublished - 2014
Event43rd Annual Conference of the European Marketing Academy - EMAC 2014: Paradigm, Shifts & Interactions - Valencia, Spain
Duration: 03.06.201406.06.2014
Conference number: 43
http://www.emac-online.org/r/default.asp?iId=GFDMDE