Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research
Authors
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 41th Conference of the European Marketing Academy (EMAC) : Marketing to Citizens Going beyond Customers and Consumers |
| Editors | Paulo Rita |
| Number of pages | 2 |
| Place of Publication | Lisbon |
| Publisher | European Marketing Academy |
| Publication date | 05.2012 |
| Pages | 213-214 |
| ISBN (print) | 978-989-732-004-0 |
| Publication status | Published - 05.2012 |
| Externally published | Yes |
| Event | 41th EMAC Conference - 2012: Marketing to Citizens Going beyond Customers and Consumers - ISCTE Business School - Uni Lissabon, Lisbon, Portugal Duration: 23.05.2012 → 26.05.2012 Conference number: 41 https://www.emac-online.org/emac-annual-conference/past-conferences |
- Management studies