Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments

Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearch

Authors

Original languageEnglish
Title of host publicationProceedings of the 41th Conference of the European Marketing Academy (EMAC) : Marketing to Citizens Going beyond Customers and Consumers
EditorsPaulo Rita
Number of pages2
Place of PublicationLisbon
PublisherEuropean Marketing Academy
Publication date05.2012
Pages213-214
ISBN (print)978-989-732-004-0
Publication statusPublished - 05.2012
Externally publishedYes
Event41th EMAC Conference - 2012: Marketing to Citizens Going beyond Customers and Consumers - ISCTE Business School - Uni Lissabon, Lisbon, Portugal
Duration: 23.05.201226.05.2012
Conference number: 41
https://www.emac-online.org/emac-annual-conference/past-conferences