"No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
Authors
| Original language | English |
|---|---|
| Title of host publication | Paradigm Shifts & Interactions : 43rd annual conference; Conference proceedings |
| Editors | Enrique Bigné |
| Number of pages | 1 |
| Publisher | Universitat de València |
| Publication date | 2014 |
| Pages | 121 |
| ISBN (Print) | 978-84-370-9453-3 |
| Publication status | Published - 2014 |
| Event | 43rd Annual Conference of the European Marketing Academy - EMAC 2014: Paradigm, Shifts & Interactions - Valencia, Spain Duration: 03.06.2014 → 06.06.2014 Conference number: 43 http://www.emac-online.org/r/default.asp?iId=GFDMDE |
- Management studies