Browse by research area

  1. Published

    Entwicklung und Stand von Bürgerenergiegesellschaften und Energiegenossenschaften in Deutschland

    Kahla, F., Holstenkamp, L., Müller, J. R. & Degenhart, H., 05.2017, Lüneburg: Leuphana Universität Lüneburg, 35 p. (Arbeitspapierreihe Wirtschaft & Recht; no. 27).

    Research output: Working paperWorking papers

  2. Published

    Gründung einer Unternehmensberatung

    Göse, S. & Reihlen, M., 2017, Berlin: Gabler Verlag. 82 p. (Leuphana Case Studies)

    Research output: Books and anthologiesMonographsTransfer

  3. When do customers engage with a company? A qualitative and quantitative study of reasons for customer engagement

    Batt, V., Keller, C., Bruhn, M. & Hadwich, K., 2014, Agents of change: Proceedings. Griffith Business School, p. 1031 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  4. Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior

    Holzer, M., Batt, V. & Bruhn, M., 2015, Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. American Marketing Association, p. 37-40 4 p. ( AMA educators proceedings; vol. 26).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  5. Published

    Demand Chain Management: Eine experimentelle Studie

    Reese, J. (ed.) & Koch, S. (ed.), 22.06.2017, Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG. 104 p.

    Research output: Books and anthologiesCollected editions and anthologiesResearch

  6. Published

    The determinants of CDS spreads: evidence from the model space

    Pelster, M. U. & Vilsmeier, J., 01.04.2018, In: Review of Derivatives Research. 21, 1, p. 63-118 56 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  7. Published

    Mentoring in International Assignments: A Personality Traits Perspective

    Schuster, T., Ambrosius, J. & Bader, B., 06.2017, In: Employee Relations. 39, 7, p. 1100-1130 31 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  8. Better Be Fair! Observed Workplace Incivility and Its Negative Impact on Customer Attitude

    Härle, P., Batt, V. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 674 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  9. Aufbau und Steuerung eines markenkonformen Mitarbeiterverhaltens: Bestandsaufnahme und kritische Würdigung aus Sicht der internen Markenwürdigung

    Bruhn, M. & Batt, V., 09.2010, Serviceorientierung im Unternehmen: Forum Dienstleistungsmanagement. Bruhn, M. & Batt, V. (eds.). 1 ed. Wiesbaden: Gabler Verlag, Vol. 1. p. 325-354 30 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  10. An empirical investigation of experiences and the link between a servicedominant logic mindset, competitive advantage, and performance of nonprofit organizations

    Boenigk, S., Helmig, B., Bruhn, M., Hadwich, K. & Batt, V., 03.05.2012, Customer Experience: Forum Dienstleistungsmanagement. Bruhn, M. & Hadwich, K. (eds.). Wiesbaden: Gabler Verlag, p. 469-500 32 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review