Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Authors
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Summer Conference of the American Marketing Association (AMA) : Improving Business Practice Through Marketing Insight |
| Number of pages | 4 |
| Publisher | American Marketing Association |
| Publication date | 2015 |
| Pages | 37-40 |
| ISBN (Print) | 9781510815865 |
| Publication status | Published - 2015 |
| Externally published | Yes |
| Event | American Marketing Association Summer educators conference - AMA 2015: Improving Business Practice Through Marketing Insight - Chicago, United States Duration: 14.08.2015 → 16.08.2015 https://www.ama.org/listings/2014/10/10/summer-ama-2015/ |
- Management studies