Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Authors

Original languageEnglish
Title of host publicationProceedings of the Summer Conference of the American Marketing Association (AMA) : Improving Business Practice Through Marketing Insight
Number of pages4
PublisherAmerican Marketing Association
Publication date2015
Pages37-40
ISBN (print)9781510815865
Publication statusPublished - 2015
Externally publishedYes
EventAmerican Marketing Association Summer educators conference - AMA 2015: Improving Business Practice Through Marketing Insight - Chicago, United States
Duration: 14.08.201516.08.2015
https://www.ama.org/listings/2014/10/10/summer-ama-2015/