A framework for business model development in technology-driven start-ups
Research output: Journal contributions › Journal articles › Research › peer-review
Authors
We propose a framework to explain how business models develop
in technology-driven start-up companies using a case study from
Scandinavia. We suggest that existing frameworks assume a linear
decision process that ignores the company’s course of experimenting
under environmental uncertainty. Our proposed framework acknowledges
how a start-up makes several iterative and path-dependent
decisions to create several business model prototypes before
eventually making the irreversible strategic choice of which one to
implement.
in technology-driven start-up companies using a case study from
Scandinavia. We suggest that existing frameworks assume a linear
decision process that ignores the company’s course of experimenting
under environmental uncertainty. Our proposed framework acknowledges
how a start-up makes several iterative and path-dependent
decisions to create several business model prototypes before
eventually making the irreversible strategic choice of which one to
implement.
| Original language | English |
|---|---|
| Journal | Die Unternehmung |
| Volume | 69 |
| Issue number | 1 |
| Pages (from-to) | 67-80 |
| Number of pages | 14 |
| ISSN | 0042-059X |
| DOIs | |
| Publication status | Published - 2015 |
| Externally published | Yes |
- Management studies - Business Model development, start-up, framework, decision making, environmental uncertainty, planning