A framework for business model development in technology-driven start-ups

Research output: Journal contributionsJournal articlesResearchpeer-review


  • Kristian Groth Albøge
  • Jesper Gyldenlev Andersen
  • Rainer Lueg
  • Kristian Posselt Nielsen
We propose a framework to explain how business models develop
in technology-driven start-up companies using a case study from
Scandinavia. We suggest that existing frameworks assume a linear
decision process that ignores the company’s course of experimenting
under environmental uncertainty. Our proposed framework acknowledges
how a start-up makes several iterative and path-dependent
decisions to create several business model prototypes before
eventually making the irreversible strategic choice of which one to
Original languageEnglish
JournalDie Unternehmung
Issue number1
Pages (from-to)67-80
Number of pages14
Publication statusPublished - 2015
Externally publishedYes

    Research areas

  • Management studies - Business Model development, start-up, framework, decision making, environmental uncertainty, planning