In view of the important contribution that technical specialists and
managerial staff make in forging a company’s success, and given
emerging labor market and demographic developments, it is increasingly
necessary for companies to be perceived as attractive employers
on the job market. However, research, so far, has only studied
factors that influence employer attractiveness from the prospective employee’s point of
view; actual employees have not been considerated. The objective of this article is to identify
the major determinants of attractiveness and – from the perspective of actual employees
– empirically investigate their effect. The empirical study shows that employer attractiveness
is influenced mainly by soft factors, such as leadership style and workplace quality,
as well as image factors. Hard factors, such as remuneration or career possibilities, do
not have any significant influence on employer attractiveness.