TY - JOUR

T1 - Fashion consumption during COVID-19

T2 - Comparative analysis of changing acquisition practices across nine countries and implications for sustainability

AU - Vladimirova, Katia

AU - Henninger, Claudia E.

AU - Joyner-martinez, Cosette

AU - Iran, Samira

AU - Diddi, Sonali

AU - Durrani, Marium

AU - Iyer, Kavitha

AU - Jestratijevic, Iva

AU - Mccormick, Helen

AU - Niinimäki, Kirsi

AU - Thangavelu, Priyadarshini

AU - Sauerwein, Meike

AU - Singh, Renu

AU - Simek, Petr

AU - Wallaschkowski, Stephan

N1 - Publisher Copyright: © 2022 The Author(s)

PY - 2022/6/1

Y1 - 2022/6/1

N2 - The COVID-19 pandemic caused and still causes unprecedented disruptions in daily lives of billions of people globally. It affects practices and routines across all household consumption domains, including clothing consumption. Drawing on Social Practice Theory, this article explores and compares changes in clothing acquisition practices during COVID-19 across nine countries: the USA, the UK, Finland, Germany, Switzerland, Iran, Czech Republic, India, and Hong Kong SAR. Data was obtained through a standardized survey containing rated and open-ended questions, which were analyzed through descriptive quantitative analysis and inductive qualitative content analysis of open-ended questions. The results of this cross-country research indicate that all forms of fashion consumption, including more sustainable practices, have decreased during the pandemic. The most visible impacts have occurred in the material arrangements associated with fashion acquisition practices (e.g., closed physical shops, shipping disruptions, cancelled events, remote work, etc.). However, changes that result from these disruptions may be shorter-lived that changes that happened as a result of changing meanings associated with fashion consumption and its more sustainable forms and new competencies and skills acquired during the pandemic that could ensure more lasting practicing of more sustainable forms of fashion consumption.

AB - The COVID-19 pandemic caused and still causes unprecedented disruptions in daily lives of billions of people globally. It affects practices and routines across all household consumption domains, including clothing consumption. Drawing on Social Practice Theory, this article explores and compares changes in clothing acquisition practices during COVID-19 across nine countries: the USA, the UK, Finland, Germany, Switzerland, Iran, Czech Republic, India, and Hong Kong SAR. Data was obtained through a standardized survey containing rated and open-ended questions, which were analyzed through descriptive quantitative analysis and inductive qualitative content analysis of open-ended questions. The results of this cross-country research indicate that all forms of fashion consumption, including more sustainable practices, have decreased during the pandemic. The most visible impacts have occurred in the material arrangements associated with fashion acquisition practices (e.g., closed physical shops, shipping disruptions, cancelled events, remote work, etc.). However, changes that result from these disruptions may be shorter-lived that changes that happened as a result of changing meanings associated with fashion consumption and its more sustainable forms and new competencies and skills acquired during the pandemic that could ensure more lasting practicing of more sustainable forms of fashion consumption.

KW - Sustainability education

KW - fashion consumption

KW - covid-19

KW - social practices

KW - sustainability

KW - social change

UR - http://www.scopus.com/inward/record.url?scp=85129409633&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/bc7519e1-18ef-3bdb-a9c0-08cf9641f425/

U2 - 10.1016/j.clrc.2022.100056

DO - 10.1016/j.clrc.2022.100056

M3 - Journal articles

VL - 5

JO - Cleaner and Responsible Consumption

JF - Cleaner and Responsible Consumption

SN - 2666-7843

M1 - 100056

ER -