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  1. Published

    Der Markenwert

    Bekmeier-Feuerhahn, S., 1995, Handwörterbuch des Marketing. Tietz, B., Köhler, R. & Zentes, J. (eds.). 2 ed. Stuttgart: Schäffer-Poeschel Verlag, Vol. 4. p. sp.1459-1471 7 p. (Enzyklopädie der Betriebswirtschaftslehre).

    Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

  2. Determination of brand-equity from a consumer-oriented perspective

    Bekmeier-Feuerhahn, S., 1995, European Advances in Consumer Research. Hansen, F. (ed.). Kopenhagen: Association of Consumer Research, Vol. 2. p. 224-236 13 p. (E - European Advances in Consumer Research; vol. 2).

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

  3. Published

    Experiences with JIT Delivery in Different Industries in the Federal Republic of Germany. An Empirical Study

    Reese, J. & Geisel, R., 1995, Proceedings of the 2nd International Symposium on Logistics. Pawar, K. S. (ed.). University of Nottingham , p. 173-180 8 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  4. Published

    Management-Informationssysteme als Werkzeug des Controllings in öffentlichen Verwaltungen

    Piechota, S., 1995, Management-Informationssysteme: Praktische Anwendungen. Hichert, R. & Moritz, M. (eds.). 2. völlig überarbeitete Auflage ed. Berlin: Springer, p. 71-83 13 p.

    Research output: Contributions to collected editions/works › Chapter

  5. Organizational Downsizing: Constraining, Cloning, Learning

    McKinley, W., Schick, A. G. & Sanchez, C. M., 1995, In: Academy of Management Executive. 9, 3, p. 32-44 13 p.

    Research output: Journal contributions › Journal articles › Transfer

  6. Published

    Personalmarketing und Video-Bewerbung bei Gruner + Jahr AG

    Deters, J., 1995, Denkanstöße und Ansätze zum erfolgreichen Personalmarketing: Ergebnisse und Beiträge des Workshops vom 11.-12. Mai 1995 in Münster. Machwürth Team (ed.). Visselhövede: Machwürth Team International GmbH, p. 29-57 29 p. (Workshop-Schriften zur Personal- und Unternehmensentwicklung; vol. 1).

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

  7. The Effect of Product Regulation on Business Global Competitiveness: A Contingency Approach

    Sanchez, C. M. & McKinley, W., 1995, In: Management International Review. 35, 4, p. 293- 305 13 p.

    Research output: Journal contributions › Journal articles › Research

  8. Published

    The Optimal Choice of a Forwarding Agency

    Reese, J., 1995, Lüneburg: Fachbereich Wirtschafts- und Sozialwissenschaften der Universität Lüneburg, (Working Paper / Arbeitsbericht; no. 149).

    Research output: Working paper › Working papers

  9. Published

    The rise and decline of regional power: A historical case-study of privilege seeking

    Waldow, K. H., 01.09.1994, In: Public Choice. 80, 3-4, p. 381-403 23 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  10. Published

    EVALUATION FORM FOR TRAINEES AS A HUMAN-RESOURCE DATA INSTRUMENT - SUGGESTIONS FOR ITS CONSTRUCTION AND RESULTS OF AN EMPIRICAL-STUDY

    BARTSCHER, T. & FOLL, E., 02.1994, In: Betriebswirtschaftliche Forschung und Praxis. 46, 1, p. 66-84 19 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

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