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  1. Published

    Social Desirability and its Impact on Audience Research

    Bekmeier-Feuerhahn, S., Bögel, P. M. & Heinen, A., 2014, Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  2. Published

    Supply Chain Risk Management with Data Warehouse

    Reese, J. & Waage, M., 2009, Global supply chains and interfirm-networks : 14th International Symposium on Logistics: Proceedings of the 14th International Symposium on Logistics (ISL 2009). Pawar, K. S. & Lalwani, C. S. (eds.). Centre for Concurrent Enterprise, Vol. C. p. 54 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  3. When do customers engage with a company? A qualitative and quantitative study of reasons for customer engagement

    Batt, V., Keller, C., Bruhn, M. & Hadwich, K., 2014, Agents of change: Proceedings. Griffith Business School, p. 1031 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  4. Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments

    Homburg, C., Imschloß, M. & Kuehnl, C., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (ed.). Lisbon: European Marketing Academy, p. 213-214 2 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

  5. Ein Synergiemodell zur Bewertung von Organisationseffizienz

    Reese, J., 1989, Operations Research Proceedings 1988: Papers of the 17th Annual Meeting. Pressmar, D., Jäger, K. E., Krallmann, H., Schellhaas, H. & Streitferdt, L. (eds.). 1 ed. Berlin: Springer, p. 323-323 1 p. (Operations Research Proceedings; vol. 1988).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

  6. Published

    Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation

    Niehuis, E., Wallaschkowski, S. & Bekmeier-Feuerhahn, S., 2017, EMAC 2017 Conference Proceedings: 46th EMAC Annual Conference. European Marketing Academy, p. 33 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

  7. How Music Touches: Investigating the Influence of Sounds on Haptics

    Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

  8. Transcending the transmission model: A reconstruction of Corporate Social Responsibility communication from a constitutive perspective

    Schoeneborn, D., Trittin, H. & Scherer, A. G., 2011, CSR Communication Conference 2011 Proceedings. Elving, W., Golob, U., Schultz, F., Nielsen, A-E., Thomsen, C. & Podnar, K. (eds.). 1 ed. Amsterdam: University of Ljubljana, Vol. 2011. p. 19 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

  9. Published

    Auftakt – Kreativität und Innovation: Beitrag zum 17. Innovationsforum der Daimler und Benz Stiftung: Organisierte Kreativität - Kreativitätsroutinen

    Sydow, J. & Schüßler, E., 28.05.2018, Organisierte Kreativität: Kreativitätsroutinen. Daimler und Benz Stiftung, p. 4 - 12 8 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Transfer

  10. Published

    Bankenregulierung im Spannungsfeld differierender Interessen

    Baxmann, U., 2013, Bankenregulierung: Geschäftspolitische Herausforderung der Kreditwirtschaft. Baxmann, U. G. (ed.). Frankfurt School Verlag, p. 1-16 16 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Transfer

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