1. //
  2. Start
  3. //
  4. Publications
  5. //
  6. Browse
  7. //

Browse by research area

2501 - 2510 out of 2,945Page size: 10
Sort by: Type
  1. Published

    Vergütung, variable

    Deters, J., 2011, Gabler Lexikon Medienwirtschaft. Sjurts, I. (ed.). 2., aktualisierte und erw. ed. Wiesbaden: Gabler Verlag, p. 631-633 3 p.

    Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

  2. Published

    Vergütung, variable

    Deters, J., 2004, Gabler Lexikon Medienwirtschaft. Sjurts, I. (ed.). Wiesbaden: Dr. Gabler Verlag, p. 611-612 2 p.

    Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

  3. Published

    Advancing Qualitative Meta-Analyses: A Realist and a Constructivist Approach

    Habersang, S. & Reihlen, M., 02.07.2018, Academy of Management Proceedings. Atinc, G. (ed.). Chicagpo: Academy of Management (Briarcliff Manor, NY) , Vol. 1. 6 p. (Academy of Management Proceedings ; vol. 2018, no. 1).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  4. Better Be Fair! Observed Workplace Incivility and Its Negative Impact on Customer Attitude

    Härle, P., Batt, V. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 674 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  5. Consumer Preferences and Their Willingness to Pay for Local Products (by Means of Consumer Ethnocentrism): An Abstract

    Hasanzade, V., Elshiewy, O. & Toporowski, W., 01.01.2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Pantoja, F. & Wu, S. (eds.). Cham: Springer Nature AG, p. 255-256 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  6. Published

    Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns

    Bögel, P. M., Bekmeier-Feuerhahn, S. & Hannemann, E-S., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 240-242 3 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  7. Published

    Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption: A Sustainability Marketing Perspective

    Wallaschkowski, S., Niehuis, E., Bekmeier-Feuerhahn, S. & Stark, S., 2018, Conference Proceedings Macromarketing Conference 2018: July 09-12th Leipzig Germany "Change between compexity and simplicity". Leipzig: Universität Leipzig, p. 642 - 643 2 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  8. Published

    How can corporate social responsibility (CSR) gain relevance in internal communication? A network perspective on communication processes

    Kollat, J., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 214 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  9. Published

    Investigating the Dual Role of Price on Consumers’ Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract

    Batt, V., 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer International Publishing AG, p. 907-908 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  10. Published

    "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

    Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Previous 1...247 248 249 250 251 252 253 254 ...295 Next