Browse by research area

  1. Published

    Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  2. Published

    Investigating the Dual Role of Price on Consumers’ Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract

    Batt, V., 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer International Publishing AG, p. 907-908 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  3. Published

    Social Enterprise - The Rising Star of Customer Well-beeing?

    Batt, V. & Falter, M., 2018, 2018 Global Marketing Conference at Tokyo Proceedings. Changwon: Changwon National University, p. 797-809 13 p. (Global Marketing Conference; vol. 2018).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  4. Published

    Pay What You Want: Eine empirische Untersuchung zur Wirkung des Pricing-Instsruments auf Nachfrager

    Batt, V., Holzer, M., Farouq, J. & Bruhn, M., 2018, In: Marketing Review St. Gallen. 33, 2, p. 96-101 6 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  5. Published

    Luxury Brands as Employers

    Batt, V. & Berghaus, B., 2018, The Management of Luxury : an international guide. Berghaus, B., Müller-Stewens, G. & Reinecke, S. (eds.). 2 ed. London: Kogan Page, p. 355-371 17 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  6. Published

    Determinants and effects of sustainable CEO compensation: a structured literature review of empirical evidence

    Winschel, J. & Stawinoga, M., 01.09.2019, In: Management Review Quarterly. 69, 3, p. 265-328 64 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  7. Published
  8. Published
  9. Book Review: Sidonie Naulin and Anne Jourdain, (eds.),The Social Meaning of Extra Money

    Schüßler, E., 01.07.2021, In: Organization Studies. 42, 7, p. 1187-1189 3 p.

    Research output: Journal contributionsCritical reviewsResearch

  10. Greenhouses are made of glass: Tensions in experimental spaces for creative collaboration in front-end pharmaceutical research

    Otto, B., Schüßler, E. & Zangerle, K., 01.08.2020, Collaborative Spaces at Work: Innovation, Creativity and Relations. Montanari, F., Mattarelli, E. & Scapolan, A. C. (eds.). Routledge Taylor & Francis Group, p. 238-251 14 p.

    Research output: Contributions to collected editions/worksChapter