Batt, V.,
Bögel, P. M.,
Bekmeier-Feuerhahn, S. &
Cotton-Chan, V. Y. K.,
2018,
47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm:
European Marketing Academy,
p. 1-7 7 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Batt, V.,
2019,
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham:
Springer International Publishing AG,
p. 907-908 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
Batt, V. &
Berghaus, B.,
2018,
The Management of Luxury : an international guide. Berghaus, B., Müller-Stewens, G. & Reinecke, S. (eds.).
2 ed. London:
Kogan Page,
p. 355-371 17 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Batt, V. &
Falter, M.,
2018,
2018 Global Marketing Conference at Tokyo Proceedings. Changwon:
Changwon National University,
p. 797-809 13 p. (Global Marketing Conference; vol. 2018).
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Braun, C.,
Batt, V.,
Bruhn, M. &
Hadwich, K.,
2016,
In: Journal of Consumer Marketing. 33,
7,
p. 528-538 11 p.Research output: Journal contributions › Journal articles › Research › peer-review
