Social Enterprise - The Rising Star of Customer Well-beeing?

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Authors

Companies are increasingly faced with a growing number of social enterprises entering the market, as well with an appealing business model for many customers. However, the role of social enterprises as a driver of customer well-being has not been examined so far. Given the relevance of customer well-being for company success, this paper seeks to identify whether buying products from social enterprises leads to a different degree of customer well-being compared to the purchase from other organization types. The findings reveal that buying products from social enterprises leads to a higher degree of customer well-being than buying products from for-profit companies. In contrast, purchasing from non-profit organizations leads to a slightly higher customer well-being than buying from social enterprises. Furthermore, the results show that the organization type has an influence on customers´ company perceptions, which, in turn, guides the perception of customer well-being.
Original languageEnglish
Title of host publication2018 Global Marketing Conference at Tokyo Proceedings
Number of pages13
Place of PublicationChangwon
PublisherChangwon National University
Publication date2018
Pages797-809
DOIs
Publication statusPublished - 2018
Event2018 Global Marketing Conference at Tokyo - Hotel New Otani Tokyo, Tokyo, Japan
Duration: 26.07.201829.07.2018
http://gammaconference.org/2018/?ckattempt=1

Bibliographical note

Thema: "Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management"

    Research areas

  • Management studies - well-being, social enterprise, hybrid business, social business, business models, experimental design

Recently viewed

Publications

  1. Aktuelles Fachlexikon
  2. Wahlentscheidende Wirkung von Wahlkämpfen?
  3. The Representation of Social Classes in Iranian Cinema During the Reformist Era, 2001–2005
  4. Umweltverträglicher Tourismus
  5. Sussunzione reale, sovversione e liberazione
  6. Sprecherziehung kann mehr als Stimme...
  7. Corrective Feedback beim formfokussierten digitalen Grammatiküben der Fremdsprache Englisch – eine kriteriengeleitete Analyse von Feedbackformen und -strategien am Beispiel von Duolingo
  8. Diagnosekompetenz von Mathematiklehrkräften zur Erfassung und Bewertung mathematischer Basiskompetenzen
  9. Kommentierte Bibliographie
  10. Datengetriebene Agilität
  11. Anhang zu § 10: Nachhaltigkeitsberichterstattung
  12. Information Costs, Quality of Information and Stakeholder Involvement - The Necessity of International Standards of Ecological Accounting
  13. Digital Citizenship in the Interactive Dissemination and Perception of Cultural Heritage
  14. Errechnet, gesteuert, vernetzt
  15. Inflation expectations
  16. Bildung für die Zukunft
  17. Environmental orientation among nascent and established entrepreneurs
  18. Friedrich von Hardenbergs poetisierte Rhetorik
  19. Mentoring-Prozesse im Kontext von Bologna gestalten
  20. Achtung Gefahr !
  21. Die Geschlechterperspektive in der Naturgestaltung – Was bringt sie für das Handlungsfeld Wald?
  22. Mystery visitors in museums
  23. Betriebliche Weiterbildung und Arbeitsmarktsituation
  24. Psychometric Properties of Creative Personality Scale among Secondary School Students
  25. Fortgeschrittenhausarbeit – Verwaltungsrecht: Verbot von Friseurbetrieben zur Eindämmung einer Pandemie
  26. Diversification through green innovations
  27. Medienwissenschaft und ‚Behinderung‘. Zu Ursprüngen und Bewusstwerdung eines epistemologischen Hindernisses
  28. Zeitbudget in Deutschland
  29. Facetten von Körperkultur
  30. Die Bemessung des Hinterbliebenengeldes gemäß § 844 Abs. 3 BGB
  31. Einige Fragen zur Tagung Experimentell Arbeitender Psychologen
  32. Stärkung der Grundlagen und Methoden in der Juristenausbildung
  33. Empowering the Public Sector