Volunteer Retention in Prosocial Venturing: The Role of Emotional Connectivity
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: Entrepreneurship: Theory and Practice, Jahrgang 43, Nr. 6, 01.11.2019, S. 1094-1123.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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RIS
TY - JOUR
T1 - Volunteer Retention in Prosocial Venturing
T2 - The Role of Emotional Connectivity
AU - Farny, Steffen
AU - Kibler, Ewald
AU - Hai, Solange
AU - Landoni, Paolo
N1 - Publisher Copyright: © The Author(s) 2018.
PY - 2019/11/1
Y1 - 2019/11/1
N2 - This study develops an understanding of the role of emotional connectivity for volunteer retention in prosocial business venturing. By embedding it in organizational ambivalence theory, our analysis of four volunteer-dependent community ventures reveals two mechanisms through which entrepreneurs strengthen volunteers’ emotional connectivity. We first identify emotion-focused practices that form volunteers’ emotional attachment to the venture, and then demonstrate how duality-focused practices, in the form of managing inherent organizational duality, complement emotion-focused practices to foster volunteers’ emotional loyalty to the venture. Theorizing from our findings, we introduce a model of managing volunteers’ emotional connectivity, and conclude by discussing its implications for prosocial venture research on volunteerism and affective commitment.
AB - This study develops an understanding of the role of emotional connectivity for volunteer retention in prosocial business venturing. By embedding it in organizational ambivalence theory, our analysis of four volunteer-dependent community ventures reveals two mechanisms through which entrepreneurs strengthen volunteers’ emotional connectivity. We first identify emotion-focused practices that form volunteers’ emotional attachment to the venture, and then demonstrate how duality-focused practices, in the form of managing inherent organizational duality, complement emotion-focused practices to foster volunteers’ emotional loyalty to the venture. Theorizing from our findings, we introduce a model of managing volunteers’ emotional connectivity, and conclude by discussing its implications for prosocial venture research on volunteerism and affective commitment.
KW - Management studies
KW - Sustainability sciences, Management & Economics
KW - Entrepreneurship
KW - ambivalence
KW - emotions
KW - entrepreneurship
KW - management practices
KW - prosocial venturing
KW - volunteer retention
UR - http://www.scopus.com/inward/record.url?scp=85055127885&partnerID=8YFLogxK
U2 - 10.1177/1042258718769055
DO - 10.1177/1042258718769055
M3 - Journal articles
VL - 43
SP - 1094
EP - 1123
JO - Entrepreneurship: Theory and Practice
JF - Entrepreneurship: Theory and Practice
SN - 1042-2587
IS - 6
ER -