Volunteer Retention in Prosocial Venturing: The Role of Emotional Connectivity
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: Entrepreneurship: Theory and Practice, Jahrgang 43, Nr. 6, 01.11.2019, S. 1094-1123.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - Volunteer Retention in Prosocial Venturing
T2 - The Role of Emotional Connectivity
AU - Farny, Steffen
AU - Kibler, Ewald
AU - Hai, Solange
AU - Landoni, Paolo
N1 - Funding Information: We would like to thank Tim Barnett and two anonymous reviewers for their support and developmental comments. We would also like to thank Frank-Martin Belz, Julia Binder, Marianne Kreissig, Arne Kröger, and Elena Perondi for their valuable assistance and comments. The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This research has received funding from the European Union's 7th Framework Programme under grant agreement number 613194: “Sustainable Lifestyles 2.0: End User Integration, Innovation and Entrepreneurship (EU-InnovatE)”. Publisher Copyright: © The Author(s) 2018.
PY - 2019/11/1
Y1 - 2019/11/1
N2 - This study develops an understanding of the role of emotional connectivity for volunteer retention in prosocial business venturing. By embedding it in organizational ambivalence theory, our analysis of four volunteer-dependent community ventures reveals two mechanisms through which entrepreneurs strengthen volunteers’ emotional connectivity. We first identify emotion-focused practices that form volunteers’ emotional attachment to the venture, and then demonstrate how duality-focused practices, in the form of managing inherent organizational duality, complement emotion-focused practices to foster volunteers’ emotional loyalty to the venture. Theorizing from our findings, we introduce a model of managing volunteers’ emotional connectivity, and conclude by discussing its implications for prosocial venture research on volunteerism and affective commitment.
AB - This study develops an understanding of the role of emotional connectivity for volunteer retention in prosocial business venturing. By embedding it in organizational ambivalence theory, our analysis of four volunteer-dependent community ventures reveals two mechanisms through which entrepreneurs strengthen volunteers’ emotional connectivity. We first identify emotion-focused practices that form volunteers’ emotional attachment to the venture, and then demonstrate how duality-focused practices, in the form of managing inherent organizational duality, complement emotion-focused practices to foster volunteers’ emotional loyalty to the venture. Theorizing from our findings, we introduce a model of managing volunteers’ emotional connectivity, and conclude by discussing its implications for prosocial venture research on volunteerism and affective commitment.
KW - Management studies
KW - Sustainability sciences, Management & Economics
KW - Entrepreneurship
KW - ambivalence
KW - emotions
KW - entrepreneurship
KW - management practices
KW - prosocial venturing
KW - volunteer retention
UR - http://www.scopus.com/inward/record.url?scp=85055127885&partnerID=8YFLogxK
U2 - 10.1177/1042258718769055
DO - 10.1177/1042258718769055
M3 - Journal articles
VL - 43
SP - 1094
EP - 1123
JO - Entrepreneurship: Theory and Practice
JF - Entrepreneurship: Theory and Practice
SN - 1042-2587
IS - 6
ER -