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Students’ choice of universities in Germany: Structure, factors and information sources used

Research output: Journal contributions › Journal articles › Research › peer-review

Standard

Students’ choice of universities in Germany: Structure, factors and information sources used. / Obermeit, Katrin.
In: Journal of Marketing for Higher Education, Vol. 22, No. 2, 12.2012, p. 206-230.

Research output: Journal contributions › Journal articles › Research › peer-review

Harvard

Obermeit, K 2012, 'Students’ choice of universities in Germany: Structure, factors and information sources used', Journal of Marketing for Higher Education, vol. 22, no. 2, pp. 206-230. https://doi.org/10.1080/08841241.2012.737870

APA

Obermeit, K. (2012). Students’ choice of universities in Germany: Structure, factors and information sources used. Journal of Marketing for Higher Education, 22(2), 206-230. https://doi.org/10.1080/08841241.2012.737870

Vancouver

Obermeit K. Students’ choice of universities in Germany: Structure, factors and information sources used. Journal of Marketing for Higher Education. 2012 Dec;22(2):206-230. doi: 10.1080/08841241.2012.737870

Bibtex

@article{4afc27973b2247b8a0c563d20e11324a,
title = "Students{\textquoteright} choice of universities in Germany: Structure, factors and information sources used",
abstract = "Student recruitment is an increasingly important topic for universities worldwide. But in order to develop sophisticated recruitment strategies, recruitment officers need to have a clear understanding of how and why students choose colleges. This review compares the German and US research concerning university choice models, choice criteria and information sources prospective students use when exploring their options after school. The paper emphasizes the complexity of the decision-making processes of freshmen and reveals three gaps in the German student recruitment research literature. The development of a German university choice model, an increased application of explorative research methodologies, and the consideration of additional aspects possibly impacting the college choice could help to refine German research approaches.",
keywords = "Management studies, university choice, college choice, student decision-making, higher education, literature review, university choice, college choice, student decision-making, higher education, literature review, Higher Education and Science Management, university choice, college choice, student decision-making, higher education, literature review",
author = "Katrin Obermeit",
year = "2012",
month = dec,
doi = "10.1080/08841241.2012.737870",
language = "English",
volume = "22",
pages = "206--230",
journal = "Journal of Marketing for Higher Education",
issn = "0884-1241",
publisher = "Taylor & Francis",
number = "2",

}

RIS

TY - JOUR

T1 - Students’ choice of universities in Germany

T2 - Structure, factors and information sources used

AU - Obermeit, Katrin

PY - 2012/12

Y1 - 2012/12

N2 - Student recruitment is an increasingly important topic for universities worldwide. But in order to develop sophisticated recruitment strategies, recruitment officers need to have a clear understanding of how and why students choose colleges. This review compares the German and US research concerning university choice models, choice criteria and information sources prospective students use when exploring their options after school. The paper emphasizes the complexity of the decision-making processes of freshmen and reveals three gaps in the German student recruitment research literature. The development of a German university choice model, an increased application of explorative research methodologies, and the consideration of additional aspects possibly impacting the college choice could help to refine German research approaches.

AB - Student recruitment is an increasingly important topic for universities worldwide. But in order to develop sophisticated recruitment strategies, recruitment officers need to have a clear understanding of how and why students choose colleges. This review compares the German and US research concerning university choice models, choice criteria and information sources prospective students use when exploring their options after school. The paper emphasizes the complexity of the decision-making processes of freshmen and reveals three gaps in the German student recruitment research literature. The development of a German university choice model, an increased application of explorative research methodologies, and the consideration of additional aspects possibly impacting the college choice could help to refine German research approaches.

KW - Management studies

KW - university choice

KW - college choice

KW - student decision-making

KW - higher education

KW - literature review

KW - university choice

KW - college choice

KW - student decision-making

KW - higher education

KW - literature review

KW - Higher Education and Science Management

KW - university choice

KW - college choice

KW - student decision-making

KW - higher education

KW - literature review

UR - http://www.scopus.com/record/display.url?eid=2-s2.0-84870587581&origin=inward&txGid=1DBB47920902507F09D516F9CD55DB35.WXhD7YyTQ6A7Pvk9AlA%3a227

U2 - 10.1080/08841241.2012.737870

DO - 10.1080/08841241.2012.737870

M3 - Journal articles

VL - 22

SP - 206

EP - 230

JO - Journal of Marketing for Higher Education

JF - Journal of Marketing for Higher Education

SN - 0884-1241

IS - 2

ER -

DOI