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Published
How Big Does Big Data Need to Be?
Stange, M. & Funk, B., 06.2016, Enterprise Big Data Engineering, Analytics, and Management. Atzmueller, M., Oussena, S. & Roth-Berghofer, T. (eds.). Hershey: Business Science Reference, p. 1-12 12 p.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Published
How to stay agile while growing: (re-)designing the IT landscape of a digital gazelle in the online marketing industry
Tschoppe, N. J., Tänzler, J. & Drews, P., 23.02.2023, Cases on Digital Entrepreneurship: How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups . Landoli, L. & Gibaldi, C. (eds.). Edward Elgar Publishing, p. 130-144 15 p.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Published
User Participation in the Quality Assurance of Requirements Specifications: An Evaluation of Traditional Models and Animated Systems Engineering Techniques
Knöll, H-D., 2010, Strategic Information Systems: Concepts, Methodologies, Tools, and Applications. Hunter, M. G. (ed.). IGI Global Publishing, Vol. 3. p. 1623-1638 16 p.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Published
Zur empirischen Beforschung des mBooks Belgien: Die Chancen eines Methodenmix
Schreiber, W., Wagner, W., Trautwein, U. & Brefeld, U., 10.2019, Das Geschichtsschulbuch: Lehren – Lernen – Forschen . Kühberger, C., Bernhard, R. & Bramann, C. (eds.). Münster: Waxmann Verlag, p. 57-80 24 p. (Salzburger Beiträge zur Lehrer/innen/bildung; vol. 6).
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Published
Cross-Channel Real-Time Response Analysis
Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer, p. 141-151 11 p.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer
Published
Kanalübergreifende Werbewirkungsanalyse in Echtzeit
Funk, B., 2014, Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven. Busch, O. (ed.). Wiesbaden: Gabler Verlag, p. 41-51 11 p.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer
Digitale Transformation, quo vadis?
Böhmann, T., Drews, P. & Meyer-Blankart, C., 2014, Managementkompass digitale Exzellenz: Trends: mit "Labs" in die digitale Welt ; Think Tank: digitale Transformation ; Praxis: UKE, CiteeCar, Ergo. Frankfurt: Frankfurt Business Media, p. 8-10 3 p.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer › peer-review
Published
Digital Transformation and Institutional Work: A Paradox View
Zimmer, M. P., Baiyere, A. & Salmela, H., 27.07.2023, Digital Transformation: Organizational Challenges and Management Transformation Methods. Monod, E. & Jiang, Y. (eds.). Chalotte: Information Age Publishing Inc., p. 219-263 45 p. 18. (Research in Management Consulting).
Research output: Contributions to collected editions/works › Other › Research
Published
Vorwort
Bonin, H., 2004, Java - der Code. Wiesner, S. (ed.). Bonn: MITP Verlag, p. 19-20 2 p.
Research output: Contributions to collected editions/works › Other › Research
Published
Daten- und Informationsqualität
Funk, B., 2010, In: WI.ONLINE. 1.2010, p. 34
Research output: Journal contributions › Critical reviews › Research

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