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  1. When do customers engage with a company? A qualitative and quantitative study of reasons for customer engagement

    Batt, V., Keller, C., Bruhn, M. & Hadwich, K., 2014, Agents of change: Proceedings. Griffith Business School, p. 1031 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  2. The internal audience of external communications

    Holzer, M., Batt, V. & Bruhn, M., 2014, Agents of change: Proceedings. Griffith Business School, p. 68 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  3. Published

    Gefühle, Werte und das ausgedehnte Selbst

    Mühling, M., 13.06.2017, In: Kerygma und Dogma. 63, 2, p. 115–131 17 p.

    Research output: Journal contributions › Scientific review articles › Research

  4. Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior

    Holzer, M., Batt, V. & Bruhn, M., 2015, Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. American Marketing Association, p. 37-40 4 p. ( AMA educators proceedings; vol. 26).

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  5. “Happy, happy, happy …”: The happy side of luxury brands

    Schnebel, S., Batt, V. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 1023 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  6. Customer Engagement Benefits: A Customer Perspective and Strategic Implications

    Braun, C., Batt, V., Hadwich, K. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 821 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  7. Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

    Schmidt, S., Batt, V., Schiessl, M., Wiedmann, K.-P. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 813 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  8. Published

    ZPO Buch 11. Justizielle Zusammenarbeit in der Europäischen Union

    Halfmeier, A., 2017, Zivilprozessordnung: Kommentar. Prütting, H. & Gehrlein, M. (eds.). 9 ed. Köln: Luchterhand Verlag, p. 2525-2621 97 p.

    Research output: Contributions to collected editions/works › Contributions in collection of commentaries › Research

  9. Published

    Demand Chain Management: Eine experimentelle Studie

    Reese, J. (Editor) & Koch, S. (Editor), 22.06.2017, Baden-Baden: Nomos Verlagsgesellschaft. 104 p.

    Research output: Books and anthologies › Collected editions and anthologies › Research

  10. Published

    Green chemistry and the leisure industry: New business models for sustainability

    Pleissner, D., 12.2017, In: Current Opinion in Green and Sustainable Chemistry. 8, p. 1-4 4 p.

    Research output: Journal contributions › Scientific review articles › Research

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