Browse by research area

  1. Published

    Anmerkungen zur Bestimmung der Finanzierbarkeit von Erneuerbare-Energien-Projekten als Bestandteil von Smart-Microgrid-Konzepten

    Holstenkamp, L., Degenhart, H. & Bettinger, C., 2015, Lüneburg: Universität Lüneburg, Institut für Bank-, Finanz- und Rechnungswesen (IBFR), 28 p. (Arbeitspapierreihe Wirtschaft und Recht; no. 23).

    Research output: Working paperWorking papers

  2. Published

    Wertermittlung von Mauerwerksbauten nach Vergleichswert, Sachwert und Ertragswert

    Ohler, A., 2014, Mauerwerksbau aktuell 2014: Praxishandbuch für Architekten und Ingenieure. Graubner, C.-A., Rast, R. & Schneider, K.-J. (eds.). Berlin: Beuth Verlag, 15 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  3. Published

    Von der Schwierigkeit, in Europa eine nachhaltige berufliche Bildung ausfindig zu machen

    Fischer, A., 28.07.2015, Lehrbuch europäische Berufsbildungspolitik: Grundlagen, Herausforderungen und Perspektiven. Bohlinger, S. & Fischer, A. (eds.). 1 ed. Bielefeld: WBV Bertelsmann Verlag, p. 313-336 24 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  4. Published

    The Impact of TV Ads on the Individual User's Purchasing Behavior

    Stange, M., 15.12.2015, Thirty Sixth International Conference on Information Systems, Fort Worth 2015: ICIS 2015 Proceedings. A. F. I. S. (ed.). AIS eLibrary, 18 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  5. Published

    Cross-Channel Real-Time Response Analysis

    Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer Verlag, p. 141-151 11 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesTransfer

  6. Published

    "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

    Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  7. Published

    Social Desirability and its Impact on Audience Research

    Bekmeier-Feuerhahn, S., Bögel, P. M. & Heinen, A., 2014, Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  8. Published

    Prefiguring Sustainability: Response-Ability & Spaces of Possibility

    Kagan, S., 04.12.2015, Art for the Planet's Sake: Arts and Environment. Le Sourd, M. & Van Den Bergh , H. (eds.). Brussels: IETM, p. 29-32 4 p. (Fresh Perspectives; vol. 4).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  9. Published

    Nachhaltiger Konsum – Der Unterschied zwischen subjektiv und objektiv um-weltfreundlichem Kaufverhalten

    Haubach, C. & Moser, A., 2016, Forschung für Nachhaltigkeit an deutschen Hochschulen. Leal Filho, W. (ed.). Wiesbaden: Springer Spektrum, p. 297-311 15 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  10. Published

    Planificación urbana versus autoregulación: la ciudad de Fortaleza (Brasil) como tablero de juego de diferentes agentes

    Rosner, W. & Vilsmaier, U., 15.10.2001, In: Scripta Nova. 5, 99.

    Research output: Journal contributionsJournal articlesResearchpeer-review