Effectuation and causation in sustainable entrepreneurship: An empirical analysis

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This original article investigates the influence of behaviors associated with effectuation and causation on the sustainability orientation in entrepreneurial ventures. Based on a quantitative survey among 140 sustainable ventures, we find support for the hypothesis that causal behaviors reinforce sustainability orientation. Surprisingly, we realize that effectual behaviors exert a positive influence on sustainability orientation as well, although we hypothesize the opposite effect. These results may instruct sustainable entrepreneurs, researchers, and educators to purposefully include both behaviors in the venture development process, and they highlight that causal and effectual behaviors are both important elements for teaching sustainable entrepreneurship in advanced settings.
Original languageEnglish
Article number11346
JournalAcademy of Management Proceedings
Issue number1
Publication statusPublished - 01.08.2021
Event81st Annual Meeting of the Academy of Management – AOM 2021: Bringing the Strategist Back to Practice: Communication Perspectives on Actorhood in Strategizing - Virtual, Briarcliff Manor, United States
Duration: 30.07.202103.08.2021
Conference number: 81