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  1. Customer accounting with budgets and activity-based costing: a case study in electronic commerce

    Lueg, R. & Malmmose, M., 2014, In: International Journal of Strategic Management. 14, 2, p. 25-36 12 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  2. Customer Engagement Benefits: A Customer Perspective and Strategic Implications

    Braun, C., Batt, V., Hadwich, K. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 821 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  3. Published

    Customer Orientation of Service Employees—Toward a Conceptual Framework of a Key Relationship Marketing Construct

    Hennig-Thurau, T. & Thurau, C., 01.01.2003, In: Journal of Relationship Marketing. 2, 1-2, p. 23-41 19 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  4. Published

    Customer Profitability Analysis in decision-making–The roles of customer characteristics, cost structures, and strategizing

    Lueg, R. & Ilieva, D., 05.2024, In: PLoS ONE. 19, 5, 25 p., e0296974.

    Research output: Journal contributions › Journal articles › Research › peer-review

  5. Published

    Customer Value: Persönliche Effekte von Urlaubsreisen: Modulbericht zur Reiseanalyse 2019

    Kuhn, F., Grimm, B. & Lohmann, M. (Editor), 01.06.2019, FUR Forschungsgemeinschaft Urlaub und Reisen, 54 p.

    Research output: Working paper › Project reports › Transfer

  6. Customer Value und Public Value: Der Kundennutzen im Bauch der Gesellschaft

    Meynhardt, T. & Stock, R. A., 01.2009, In: Marketing Review St. Gallen. 26, 1, p. 53-57 5 p.

    Research output: Journal contributions › Journal articles › Transfer › peer-review

  7. Published

    Cutting Across Lines: Lil Picard and the Reorienting Effects of Collage

    Lochner, O., 06.2022, Compressed Utterances : Collage in a Germanic Context after 1912. Collins, C. (ed.). Oxford, Bern, Berlin ua.: Peter Lang Verlag, p. 221-252 (German Visual Culture; vol. 12).

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer › peer-review

  8. Cutting the Russian Bear down to size on the graveyard of champions: An analysis of the metaphors used in the 2002 Official Wimbledon Film

    Schmidt, T., 07.2004, In: Metaphorik.de. 2004, 7, p. 76-104 29 p.

    Research output: Journal contributions › Journal articles › Research

  9. Published

    Cybermobbing, Hatespeech, Sexting und Cybergrooming. Online-Interaktionsrisiken von Kindern und Jugendlichen aus psychologischer Sicht

    Paschel, F., Schultz, M., Salisch, M. & Pfetsch, J., 16.01.2025, Weinheim: Beltz Juventa Verlag. 212 p.

    Research output: Books and anthologies › Book

  10. Published

    Cybernetics: The Macy Conferences 1946-1953. The Complete Transactions

    Pias, C. (Editor), 03.2016, Zurich: Diaphanes Verlag. 736 p.

    Research output: Books and anthologies › Collected editions and anthologies › Research

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