Types of Sustainable Entrepreneurship and Conditions for Sustainability Innovation: From the Administration of a Technical Challenge to the Management of an Entrepreneurial Opportunity
Research output: Contributions to collected editions/works › Chapter › peer-review
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Sustainable innovation and entrepreneurship: New Perspectives in Research on Corporate Sustainability series . ed. / Rolf Wüstenhagen; Jost Hamschmidt; Sanjay Sharma; Mark Starik. Cheltenham [u.a.]: Edward Elgar Publishing, 2008. p. 27-48.
Research output: Contributions to collected editions/works › Chapter › peer-review
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RIS
TY - CHAP
T1 - Types of Sustainable Entrepreneurship and Conditions for Sustainability Innovation
T2 - From the Administration of a Technical Challenge to the Management of an Entrepreneurial Opportunity
AU - Schaltegger, Stefan
AU - Wagner, Marcus
N1 - Literaturverz. S. 44-48
PY - 2008/4/30
Y1 - 2008/4/30
N2 - Stefan Schaltegger and Marcus Wagner1 Companies are considered by many to be the main players with regard to creating environmental and social problems and thus to be the source of a lack of sustainability in society. From this point of view, government and non-government organizations have to create and control a tight regulatory framework for business. As a consequence, management is challenged to comply with regulations and requirements and to keep the unwanted, negative impacts under control. However, while this view tends to overestimate the possibilities of government, political programmes, legal regulations and non-governmental organizations (NGOs), it underestimates and distorts the creative and shaping role of companies in society. For many years and with increasing visibility, management of leading companies have been core drivers of sustainable development. With their innovations, sustainable entrepreneurs and sustainability managers are shaping markets and society substantially. Cars, computers and the internet, for example, have changed the world more fundamentally than most political programmes. To be innovative means to provide organizational and technical improvements which can be sold successfully in the marketplace. In a market system, sustainable development requires sustainability innovation and entrepreneurs who can achieve environmental or social goals with superior innovations that are successful in the marketplace of mainstream customers. Market innovations driving sustainable development do not occur by accident but have to be created, promoted and implemented by leaders who put them into the core of their business activities. Actors and 27 28 Sustainable entrepreneurship companies realizing market success in the mass market...
AB - Stefan Schaltegger and Marcus Wagner1 Companies are considered by many to be the main players with regard to creating environmental and social problems and thus to be the source of a lack of sustainability in society. From this point of view, government and non-government organizations have to create and control a tight regulatory framework for business. As a consequence, management is challenged to comply with regulations and requirements and to keep the unwanted, negative impacts under control. However, while this view tends to overestimate the possibilities of government, political programmes, legal regulations and non-governmental organizations (NGOs), it underestimates and distorts the creative and shaping role of companies in society. For many years and with increasing visibility, management of leading companies have been core drivers of sustainable development. With their innovations, sustainable entrepreneurs and sustainability managers are shaping markets and society substantially. Cars, computers and the internet, for example, have changed the world more fundamentally than most political programmes. To be innovative means to provide organizational and technical improvements which can be sold successfully in the marketplace. In a market system, sustainable development requires sustainability innovation and entrepreneurs who can achieve environmental or social goals with superior innovations that are successful in the marketplace of mainstream customers. Market innovations driving sustainable development do not occur by accident but have to be created, promoted and implemented by leaders who put them into the core of their business activities. Actors and 27 28 Sustainable entrepreneurship companies realizing market success in the mass market...
KW - Sustainability sciences, Management & Economics
KW - Entrepreneurship
UR - http://www.scopus.com/inward/record.url?scp=84890653948&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/f4baa3b6-a14b-314c-a274-391d89044fc7/
U2 - 10.4337/9781848441552.00009
DO - 10.4337/9781848441552.00009
M3 - Chapter
SN - 9781847200372
SP - 27
EP - 48
BT - Sustainable innovation and entrepreneurship
A2 - Wüstenhagen, Rolf
A2 - Hamschmidt, Jost
A2 - Sharma, Sanjay
A2 - Starik, Mark
PB - Edward Elgar Publishing
CY - Cheltenham [u.a.]
ER -