TY - CHAP

T1 - Types of Sustainable Entrepreneurship and Conditions for Sustainability Innovation

T2 - From the Administration of a Technical Challenge to the Management of an Entrepreneurial Opportunity

AU - Schaltegger, Stefan

AU - Wagner, Marcus

N1 - Literaturverz. S. 44-48

PY - 2008/4/30

Y1 - 2008/4/30

N2 - Stefan Schaltegger and Marcus Wagner1 Companies are considered by many to be the main players with regard to creating environmental and social problems and thus to be the source of a lack of sustainability in society. From this point of view, government and non-government organizations have to create and control a tight regulatory framework for business. As a consequence, management is challenged to comply with regulations and requirements and to keep the unwanted, negative impacts under control. However, while this view tends to overestimate the possibilities of government, political programmes, legal regulations and non-governmental organizations (NGOs), it underestimates and distorts the creative and shaping role of companies in society. For many years and with increasing visibility, management of leading companies have been core drivers of sustainable development. With their innovations, sustainable entrepreneurs and sustainability managers are shaping markets and society substantially. Cars, computers and the internet, for example, have changed the world more fundamentally than most political programmes. To be innovative means to provide organizational and technical improvements which can be sold successfully in the marketplace. In a market system, sustainable development requires sustainability innovation and entrepreneurs who can achieve environmental or social goals with superior innovations that are successful in the marketplace of mainstream customers. Market innovations driving sustainable development do not occur by accident but have to be created, promoted and implemented by leaders who put them into the core of their business activities. Actors and 27 28 Sustainable entrepreneurship companies realizing market success in the mass market...

AB - Stefan Schaltegger and Marcus Wagner1 Companies are considered by many to be the main players with regard to creating environmental and social problems and thus to be the source of a lack of sustainability in society. From this point of view, government and non-government organizations have to create and control a tight regulatory framework for business. As a consequence, management is challenged to comply with regulations and requirements and to keep the unwanted, negative impacts under control. However, while this view tends to overestimate the possibilities of government, political programmes, legal regulations and non-governmental organizations (NGOs), it underestimates and distorts the creative and shaping role of companies in society. For many years and with increasing visibility, management of leading companies have been core drivers of sustainable development. With their innovations, sustainable entrepreneurs and sustainability managers are shaping markets and society substantially. Cars, computers and the internet, for example, have changed the world more fundamentally than most political programmes. To be innovative means to provide organizational and technical improvements which can be sold successfully in the marketplace. In a market system, sustainable development requires sustainability innovation and entrepreneurs who can achieve environmental or social goals with superior innovations that are successful in the marketplace of mainstream customers. Market innovations driving sustainable development do not occur by accident but have to be created, promoted and implemented by leaders who put them into the core of their business activities. Actors and 27 28 Sustainable entrepreneurship companies realizing market success in the mass market...

KW - Sustainability sciences, Management & Economics

KW - Entrepreneurship

UR - http://www.scopus.com/inward/record.url?scp=84890653948&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/f4baa3b6-a14b-314c-a274-391d89044fc7/

U2 - 10.4337/9781848441552.00009

DO - 10.4337/9781848441552.00009

M3 - Chapter

SN - 9781847200372

SP - 27

EP - 48

BT - Sustainable innovation and entrepreneurship

A2 - Wüstenhagen, Rolf

A2 - Hamschmidt, Jost

A2 - Sharma, Sanjay

A2 - Starik, Mark

PB - Edward Elgar Publishing

CY - Cheltenham [u.a.]

ER -