Browse by research area

  1. Published

    Die Reiseanalyse - Instrument für Forschung und Marketingplanung

    Lohmann, M., Sonntag, U. & Wagner, P., 05.06.2017, Marktforschung für Destinationen: Grundlagen - Instrumente - Praxisbeispiele. Eisenstein, B. (ed.). Berlin: Erich Schmidt Verlag, p. 193-206 14 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  2. Published

    Konsumentenforschung in der Destination – Die Gästebefragung Schleswig‐Holstein

    Lohmann, M., Schmücker, D. & Ziesemer, K., 05.06.2017, Marktforschung für Destinationen: Grundlagen - Instrumente - Praxisbeispiele. Eisenstein, B. (ed.). Berlin: Erich Schmidt Verlag, p. 127-137 11 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  3. “Happy, happy, happy …”: The happy side of luxury brands

    Schnebel, S., Batt, V. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 1023 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  4. Customer Engagement Benefits: A Customer Perspective and Strategic Implications

    Braun, C., Batt, V., Hadwich, K. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 821 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  5. Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

    Schmidt, S., Batt, V., Schiessl, M., Wiedmann, K-P. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 813 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  6. Published

    Perceived Price Fairness in Pay-What-You-Want: A Multi-Country Study

    Bettray, J., Süßmair, A. & Dorn, T., 27.05.2017, In: American Journal of Industrial and Business Management. 7, 5, p. 711-734 24 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  7. Published

    To believe or not to believe? The joint impact of faultlines and pro-diversity beliefs on diplomats’ performance

    Schölmerich, F., Schermuly, C. C. & Deller, J., 07.09.2017, In: Human Performance. 30, 2-3, p. 99-115 17 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  8. Published

    The Effects of Altruism and Social Background in an Online-Based, Pay-What-You-Want Situation

    Peschla, H., Süßmair, A. & Meier, G., 31.03.2017, In: American Journal of Industrial and Business Management. 7, 3, p. 245-269 25 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  9. Published

    The perceiver’s social role and a risk’s causal structure as determinants of environmental risk evaluation

    Böhm, G. & Pfister, H-R., 03.06.2017, In: Journal of Risk Research. 20, 6, p. 732-759 28 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  10. Published

    Evaluierung der Forschung zur Wirkung von Fluglärm auf den Menschen

    Penzel, T., Flindell, I., Höger, R., Krämer, U., Schlander, M., Vogt, J. & Wichmann, H. -E., 2017, Berlin: Charité Universitätsmedizin Berlin, p. 1-145, 145 p.

    Research output: Working paperProject reportsResearch