Schmidt, S.,
Batt, V., Schiessl, M., Wiedmann, K.-P. & Bruhn, M.,
2015,
Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales,
S. 813 1 S. (ANZMAC Conference).
Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › begutachtet