Professorship of Business Management, in Particular Strategic Management

Organisational unit: Section

Organisation profile

The Otto Group Chair of Strategic Management directed by Prof. Dr. Markus Reihlen focusses its research and teaching activities on various areas of management, in particular strategic and international management, entrepreneurship, organization design, and the management of professional service firms. Our research and teaching agenda is best described as interdisciplinary embedded in various local, national, and international networks. We work with a broad range of theoretical frameworks from sociology, economics, and organizational psychology. Our teaching philosophy reflects the interests in situated and collaborative learning. Instead of applying the frontal teaching method, we prefer student-centered teaching that encourages critical reflection and learning by both students and instructors.
The Otto Group Chair contributes to various teaching programs for undergraduate, graduate, and doctorate students at Leuphana University of Lüneburg. Among others, the chair is in charge of the extra-occupational MBA in Strategic Management for future leaders at the Otto Group and is involved in various university-industry-cooperations with companies.

Continuing education products

The international MBA in Strategic Management - a programme for Professionals

Business Development, Corporate Development and Strategy are combined with one another in the MBA Programme in Strategic Management.

The programme will familiarise you with classic theories of business development and strategic management while teaching you how to successfully apply the methods and tools of a manager internationally. Within the context of your own career experience, you will be encouraged to adopt different points of view as you reflect on factors relevant to success in general management and strategic management in particular, together with corporate development. The MBA Programme in Strategic Management takes a targeted approach to developing your personal and substantive skills further, so that you can approach situations not as invariable givens but as opportunities in which to seize the initiative and actively take charge.

English-language instruction in the MBA Programme in Strategic Management was originally developed in co-operation with the Otto Group under academic supervision of Leuphana University and has been accredited by FIBAA as exceeding the relevant quality requirements. From April 2013, the MBA in Strategic Management will also be available for external applicants as well as for employees of other co-operation partners.

  1. 2022
  2. Published

    Crowdfunding in Italy - an exploration of chances and challenges for women entrepreneurs

    Pakura, S., Raiti, F. M. & Meyer, V., 08.2022, In: International Journal of Entrepreneurship and Small Business. 46, 4, p. 483-504 22 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  3. Published

    Strategic Venturing as Legitimacy Creation: The Case of Sustainability

    Reihlen, M., Schlapfner, J-F., Seeger, M. & Trittin-Ulbrich, H., 03.2022, In: Journal of Management Studies. 59, 2, p. 417-459 43 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  4. Published

    No longer second-class citizens: Redefining organizational identity as a response to digitalization in accounting shared services

    Klimkeit, D. & Reihlen, M., 23.02.2022, In: Journal of Professions and Organization. 9, 1, p. 115-138 24 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  5. Published

    Recht, Innovation und Entrepreneurship

    Frese, M., Merkt, H., Hoffmann, W., Reihlen, M. & Brei, C., 2022, Rechtsgespräche: Recht im Kontext von Innovation | Entrepreneurship Nachhaltigkeit | Kultur | Europa. Terhechte, J. (ed.). Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG, p. 17-38 22 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  6. 2021
  7. Published

    OS4Future: An academic advocacy movement for our future

    Delmestri, G., Etchanchu, H., Bothello, J., Habersang, S., Gutierrez-Huerter O, G. & Schüßler, E., 30.09.2021, Personal Sustainability Practices : Faculty Approaches to Walking the Sustainability Talk and Living the UN SDGs. Starik, M. & Kanashiro, P. (eds.). Cheltenham: Edward Elgar Publishing, p. 218-229 12 p. (New horizons in sustainability and business series).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  8. Published

    Toward a Framework for University-Based Entrepreneurial Ecosystems and Human Capital Development in Sub-Saharan Africa: The Unisave Entrepreneurship HUB @ Universidade Save, Mozambique

    Bronstein, J. & Bissett, S., 01.01.2021, Resilience, Entrepreneurship and ICT: Latest Research from Germany, South Africa, Mozambique and Namibia. Halberstadt, J., Gomez, J. M., Greyling, J., Mufeti, T. K. & Faasch, H. (eds.). Cham: Springer Nature, p. 31-56 26 p. (CSR, Sustainability, Ethics and Governance).

    Research output: Contributions to collected editions/worksChapterResearchpeer-review

  9. Published

    Sustainable Conference Organizing: Practices and Impact

    Schüßler, E., Habersang, S., Gutierrez-Huerter O', G., Bothello, J., Etchanchu, H. & Delmestri, G., 2021, In: ZDfm – Zeitschrift für Diversitätsforschung und -management. 6, 1, p. 64-72 9 p.

    Research output: Journal contributionsJournal articlesTransfer

  10. 2020
  11. Published

    Akademische Personalentwicklung als strategisches Handlungsfeld

    Grünberg-Bochard, J., Justen, N. & Reihlen, M., 2020, In: Personal in Hochschule und Wissenschaft entwickeln. 3/2020, p. 19-32 14 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  12. 2019
  13. Published

    The technology-mindset interactions: Leading to incremental, radical or revolutionary innovations

    Ringberg, T., Reihlen, M. & Rydén, P., 05.2019, In: Industrial Marketing Management. 79, p. 102-113 12 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  14. Published

    A Process Perspective on Organizational Failure: A Qualitative Meta-Analysis

    Habersang, S., Küberling-Jost, J. A., Reihlen, M. & Seckler, C., 01.2019, In: Journal of Management Studies. 56, 1, p. 19-56 38 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

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