Professorship of Business Management, in Particular Strategic Management

Organisational unit: Section

Organisation profile

The Otto Group Chair of Strategic Management directed by Prof. Dr. Markus Reihlen focusses its research and teaching activities on various areas of management, in particular strategic and international management, entrepreneurship, organization design, and the management of professional service firms. Our research and teaching agenda is best described as interdisciplinary embedded in various local, national, and international networks. We work with a broad range of theoretical frameworks from sociology, economics, and organizational psychology. Our teaching philosophy reflects the interests in situated and collaborative learning. Instead of applying the frontal teaching method, we prefer student-centered teaching that encourages critical reflection and learning by both students and instructors.
The Otto Group Chair contributes to various teaching programs for undergraduate, graduate, and doctorate students at Leuphana University of Lüneburg. Among others, the chair is in charge of the extra-occupational MBA in Strategic Management for future leaders at the Otto Group and is involved in various university-industry-cooperations with companies.

Continuing education products

The international MBA in Strategic Management - a programme for Professionals

Business Development, Corporate Development and Strategy are combined with one another in the MBA Programme in Strategic Management.

The programme will familiarise you with classic theories of business development and strategic management while teaching you how to successfully apply the methods and tools of a manager internationally. Within the context of your own career experience, you will be encouraged to adopt different points of view as you reflect on factors relevant to success in general management and strategic management in particular, together with corporate development. The MBA Programme in Strategic Management takes a targeted approach to developing your personal and substantive skills further, so that you can approach situations not as invariable givens but as opportunities in which to seize the initiative and actively take charge.

English-language instruction in the MBA Programme in Strategic Management was originally developed in co-operation with the Otto Group under academic supervision of Leuphana University and has been accredited by FIBAA as exceeding the relevant quality requirements. From April 2013, the MBA in Strategic Management will also be available for external applicants as well as for employees of other co-operation partners.

  1. 2024
  2. Accepted/In press

    Pivot to Persevere: Temporary Pivots as a Response to Exogenous Shocks

    Scheve, C., Reihlen, M. & Gegenhuber, T., 24.01.2024, (Accepted/In press) In: Schmalenbach Journal of Business Research. 37 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  3. Published

    Digitale Geschäftsmodellinnovationen implementieren: eine Fallstudie bei Henkel

    Düsterbeck, J., Bahrami, K. & Reihlen, M., 01.2024, In: Zeitschrift für Führung und Organisation. 93, 1, p. 61-67 7 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  4. 2023
  5. Published

    Die Lehrstrategie am Beispiel der Leuphana Universität Lüneburg

    Hobuß, S., Reihlen, M., Schmitt, C., Soltau, A. & Webersik, J., 28.12.2023, Hochschulen im Wandel: Entwicklungsprozesse im Netzwerk gestalten. Brünken, R., Härtling, J., Löhrke, S. & Reihlen, M. (eds.). Wiesbaden: Springer, p. 49-74 26 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesEducation

  6. Published

    Hochschulen im Wandel: Entwicklungsprozesse im Netzwerk gestalten

    Brünken, R. (ed.), Härtling, J. (ed.), Löhrke, S. (ed.) & Reihlen, M. (ed.), 28.12.2023, 1st ed. ed. Wiesbaden: Springer Fachmedien Wiesbaden GmbH. 151 p.

    Research output: Books and anthologiesCollected editions and anthologiesResearch

  7. Published

    Lernen in Netzwerken: Qualitätsentwicklung am Beispiel des Verbundprojekts Quality Audit

    Braun, J., Garve, M. & Reihlen, M., 28.12.2023, Hochschulen im Wandel: Entwicklungsprozesse im Netzwerk gestalten. Brünken, R., Härtling, J., Löhrke, S. & Reihlen, M. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden GmbH, p. 1-23 23 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  8. Published

    Challenges and Choices in Conducting Qualitative Meta-studies

    Habersang, S. & Reihlen, M., 01.08.2023, In: Academy of Management Proceedings. 2023, 1, 1 p.

    Research output: Journal contributionsConference abstract in journalResearchpeer-review

  9. Published

    Assessing the impact of patient-involvement healthcare strategies on patients, providers, and the healthcare system: A systematic review

    Miller, T. & Reihlen, M., 01.05.2023, In: Patient Education and Counseling. 110, 107652.

    Research output: Journal contributionsScientific review articlesResearch

  10. Published

    Prerequisites and the Success of Transformative Entrepreneurship Education

    Halberstadt, J., Euler, M. & Bronstein, J., 2023, Transforming Entrepreneurship Education: Interdisciplinary Insights on Innovative Methods and Formats. Halberstadt, J., Bronstein, A. A. D., Greyling, J. & Bissett, S. (eds.). Cham: Springer Schweiz, p. 197-217 21 p.

    Research output: Contributions to collected editions/worksChapter

  11. 2022
  12. Published

    Patching Meaningfulness: How Early Career Scholars Construct Meaning in a Pluralistic Work Context

    Duesterbeck, J. R. & Habersang, S., 01.08.2022, In: Academy of Management Proceedings. 2022, 1, 1 p., 11432.

    Research output: Journal contributionsConference abstract in journalResearch

  13. Published

    Riding the Roller-Coaster: A Pivot Process During Covid-19

    Scheve, C., Gegenhuber, T. K. & Reihlen, M., 01.08.2022, In: Academy of Management Proceedings. 2022, 1, 1 p.

    Research output: Journal contributionsConference abstract in journalResearch

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