Professorship of Business Management, in Particular Strategic Management

Organisational unit: Section

Organisation profile

The Otto Group Chair of Strategic Management directed by Prof. Dr. Markus Reihlen focusses its research and teaching activities on various areas of management, in particular strategic and international management, entrepreneurship, organization design, and the management of professional service firms. Our research and teaching agenda is best described as interdisciplinary embedded in various local, national, and international networks. We work with a broad range of theoretical frameworks from sociology, economics, and organizational psychology. Our teaching philosophy reflects the interests in situated and collaborative learning. Instead of applying the frontal teaching method, we prefer student-centered teaching that encourages critical reflection and learning by both students and instructors.
The Otto Group Chair contributes to various teaching programs for undergraduate, graduate, and doctorate students at Leuphana University of Lüneburg. Among others, the chair is in charge of the extra-occupational MBA in Strategic Management for future leaders at the Otto Group and is involved in various university-industry-cooperations with companies.

Continuing education products

The international MBA in Strategic Management - a programme for Professionals

Business Development, Corporate Development and Strategy are combined with one another in the MBA Programme in Strategic Management.

The programme will familiarise you with classic theories of business development and strategic management while teaching you how to successfully apply the methods and tools of a manager internationally. Within the context of your own career experience, you will be encouraged to adopt different points of view as you reflect on factors relevant to success in general management and strategic management in particular, together with corporate development. The MBA Programme in Strategic Management takes a targeted approach to developing your personal and substantive skills further, so that you can approach situations not as invariable givens but as opportunities in which to seize the initiative and actively take charge.

English-language instruction in the MBA Programme in Strategic Management was originally developed in co-operation with the Otto Group under academic supervision of Leuphana University and has been accredited by FIBAA as exceeding the relevant quality requirements. From April 2013, the MBA in Strategic Management will also be available for external applicants as well as for employees of other co-operation partners.

  1. 2017
  2. Published

    Entrepreneurial Ecosystems: A Conceptual Framework for the Professional Service Field

    Reihlen, M., Seckler, C. & Werr, A., 2017, In: Academy of Management Proceedings. 2017, 1, 5 p., 133863.

    Research output: Journal contributionsConference article in journalResearchpeer-review

  3. Published

    Gründung einer Unternehmensberatung

    Göse, S. & Reihlen, M., 2017, Berlin: Gabler Verlag. 82 p. (Leuphana Case Studies)

    Research output: Books and anthologiesMonographsTransfer

  4. Published

    Implikationen der Digitalisierung für die Organisation

    Arbeitskreis Organisation der Schmalenbach Gesellschaft für Betriebswirtschaft e.V., Ebers, M., Frost, J., Grundei, J., Schewe, G. & Wolf, J., 2017, Betriebswirtschaftliche Implikationen der digitalen Transformation. Krause, S. & Pellens, B. (eds.). Wiesbaden: Gabler Verlag, p. 3-27 25 p. (Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung; vol. 72, no. 17).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  5. Published

    Qualitätsentwicklung im Netzwerk am Beispiel des Verbundprojekts Quality Audit

    2017, Handbuch Qualität in Studium und Lehre. Berlin: DUZ Verlags- und Medienhaus, p. 43-66 24 p. (Handbuch Qualität in Studium und Lehre; vol. 61).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  6. 2016
  7. Published

    Local Responses to Global Integration in a Transnational Professional Service Firm

    Klimkeit, D. & Reihlen, M., 01.09.2016, In: Journal of Professions and Organization. 3, 1, p. 39-61 23 p., jov008.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  8. Published

    Organizational Practice Transfer within a Transnational Professional Service Firm: The Role of Leadership and Control

    Klimkeit, D. & Reihlen, M., 27.04.2016, In: The International Journal of Human Resource Management . 27, 8, p. 850-875 26 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  9. Published

    Cornerstones of University Choice: Context, Mental Models, and Decision-Making Processes

    Obermeit, K., 12.01.2016, Lüneburg. 133 p.

    Research output: Books and anthologiesDissertations

  10. Published

    Institutional Change of European Higher Education: The Case of Post-War Germany

    Reihlen, M. & Wenzlaff, F., 2016, Multi-Level Governance in Universities: Strategy, Structure, Control. Frost, J., Hattke, F. & Reihlen, M. (eds.). Cham: Springer Schweiz, p. 19-48 30 p. (Higher Education Dynamics; vol. 47).

    Research output: Contributions to collected editions/worksChapterpeer-review

  11. Published

    Lufthansa Cargo´s alliance strategy: Spinning a web of stable relations

    Albers, S. & Reihlen, M., 2016, Managing inter-organizational relations: debates and cases. Sydow, J., Schüßler, E. & Müller-Seitz, G. (eds.). 1 ed. New York: Palgrave Macmillan USA, p. 57-67 11 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesEducationpeer-review

  12. Published

    Multi-Level Governance in Universities: Strategy, Structure, Control

    Frost, J. (ed.), Hattke, F. (ed.) & Reihlen, M. (ed.), 2016, 1 ed. Cham: Springer Schweiz. 256 p. (Higher Education Dynamics; vol. 47)

    Research output: Books and anthologiesCollected editions and anthologiesResearch

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