Professorship of Business Management, in Particular Strategic Management

Organisational unit: Section

Organisation profile

The Otto Group Chair of Strategic Management directed by Prof. Dr. Markus Reihlen focusses its research and teaching activities on various areas of management, in particular strategic and international management, entrepreneurship, organization design, and the management of professional service firms. Our research and teaching agenda is best described as interdisciplinary embedded in various local, national, and international networks. We work with a broad range of theoretical frameworks from sociology, economics, and organizational psychology. Our teaching philosophy reflects the interests in situated and collaborative learning. Instead of applying the frontal teaching method, we prefer student-centered teaching that encourages critical reflection and learning by both students and instructors.
The Otto Group Chair contributes to various teaching programs for undergraduate, graduate, and doctorate students at Leuphana University of Lüneburg. Among others, the chair is in charge of the extra-occupational MBA in Strategic Management for future leaders at the Otto Group and is involved in various university-industry-cooperations with companies.

Continuing education products

The international MBA in Strategic Management - a programme for Professionals

Business Development, Corporate Development and Strategy are combined with one another in the MBA Programme in Strategic Management.

The programme will familiarise you with classic theories of business development and strategic management while teaching you how to successfully apply the methods and tools of a manager internationally. Within the context of your own career experience, you will be encouraged to adopt different points of view as you reflect on factors relevant to success in general management and strategic management in particular, together with corporate development. The MBA Programme in Strategic Management takes a targeted approach to developing your personal and substantive skills further, so that you can approach situations not as invariable givens but as opportunities in which to seize the initiative and actively take charge.

English-language instruction in the MBA Programme in Strategic Management was originally developed in co-operation with the Otto Group under academic supervision of Leuphana University and has been accredited by FIBAA as exceeding the relevant quality requirements. From April 2013, the MBA in Strategic Management will also be available for external applicants as well as for employees of other co-operation partners.

  1. 2010
  2. Published

    Knowledge Production in Consulting Teams

    Reihlen, M. & Nikolova, N., 09.2010, In: Scandinavian Journal of Management. 26, 3, p. 279-289 11 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  3. Published

    Bicultural-Bilinguals: The effect of cultural frame switching on translation equivalence

    Ringberg, T. V., Luna, D., Reihlen, M. & Peracchio, L. A., 04.2010, In: International Journal of Cross Cultural Management. 10, 1, p. 77-92 16 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  4. Published

    Knowledge Production in Consulting Teams: A Self-Organization Approach

    Reihlen, M. & Nikolova, N., 2010, Lüneburg: Otto Group Lehrstuhl für Strategisches Management an der Leuphana Universität Lüneburg, 28 p. (Discussion paper series; no. 2).

    Research output: Working paperWorking papers

  5. Published

    Management Consultancies as Institutional Agents: Strategies for Creating and Sustaining Institutional Capital

    Reihlen, M., Smets, M. & Veit, A., 2010, Lüneburg: Otto Group Lehrstuhl für Strategisches Management an der Leuphana Universität Lüneburg, 29 p. (Discussion paper series; no. 1).

    Research output: Working paperWorking papers

  6. Published

    Management Consulting Firms as Institutional Agents: Strategies for Creating and Sustaining Institutional Capital

    Reihlen, M., Smets, M. & Veit, A., 2010, In: Schmalenbach Business Review. 62, 3, p. 317-339 23 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  7. 2009
  8. Published

    Client-consultant interaction: Capturing social practices of professional service production

    Nikolova, N., Reihlen, M. & Schlapfner, J-F., 09.2009, In: Scandinavian Journal of Management. 25, 3, p. 289-298 10 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  9. Published

    Führung in Heterarchien

    Reihlen, M., 2009, Management integrierter Wertschöpfungsnetzwerke. Albers, S. & Reihlen, M. (eds.). Köln: Kölner Wissenschaftsverlag, p. 75-111 37 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  10. Published

    Management integrierter Wertschöpfungsnetzwerke: Werner Delfmann zum 60. Geburtstag

    Albers, S. & Reihlen, M. (ed.), 2009, Köln: Kölner Wissenschaftsverlag. 256 p.

    Research output: Books and anthologiesCollected editions and anthologiesResearch

  11. Published

    Prozessmanagement als Instrument für KMU

    Wegner, U. & Schröder, K., 2009, Management-Instrumente in kleinen und mittleren Unternehmen. Meyer, J-A. (ed.). 1 ed. Lohmar: Eul Verlag, p. 395-405 10 p. (Jahrbuch der KMU-Forschung und -Praxis; vol. 2009).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  12. 2008
  13. Published

    Towards a socio-cognitive approach to knowledge transfer

    Ringberg, T. & Reihlen, M., 07.2008, In: Journal of Management Studies. 45, 5, p. 912-935 24 p.

    Research output: Journal contributionsJournal articlesResearch

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