Professorship of Business Management, in Particular Strategic Management

Organisational unit: Section

Organisation profile

The Otto Group Chair of Strategic Management directed by Prof. Dr. Markus Reihlen focusses its research and teaching activities on various areas of management, in particular strategic and international management, entrepreneurship, organization design, and the management of professional service firms. Our research and teaching agenda is best described as interdisciplinary embedded in various local, national, and international networks. We work with a broad range of theoretical frameworks from sociology, economics, and organizational psychology. Our teaching philosophy reflects the interests in situated and collaborative learning. Instead of applying the frontal teaching method, we prefer student-centered teaching that encourages critical reflection and learning by both students and instructors.
The Otto Group Chair contributes to various teaching programs for undergraduate, graduate, and doctorate students at Leuphana University of Lüneburg. Among others, the chair is in charge of the extra-occupational MBA in Strategic Management for future leaders at the Otto Group and is involved in various university-industry-cooperations with companies.

Continuing education products

The international MBA in Strategic Management - a programme for Professionals

Business Development, Corporate Development and Strategy are combined with one another in the MBA Programme in Strategic Management.

The programme will familiarise you with classic theories of business development and strategic management while teaching you how to successfully apply the methods and tools of a manager internationally. Within the context of your own career experience, you will be encouraged to adopt different points of view as you reflect on factors relevant to success in general management and strategic management in particular, together with corporate development. The MBA Programme in Strategic Management takes a targeted approach to developing your personal and substantive skills further, so that you can approach situations not as invariable givens but as opportunities in which to seize the initiative and actively take charge.

English-language instruction in the MBA Programme in Strategic Management was originally developed in co-operation with the Otto Group under academic supervision of Leuphana University and has been accredited by FIBAA as exceeding the relevant quality requirements. From April 2013, the MBA in Strategic Management will also be available for external applicants as well as for employees of other co-operation partners.

  1. 2013
  2. Published

    Strategien entwickeln

    Reihlen, M., 05.2013, Die ZEIT erklärt die Wissenschaft: was man wirklich wissen muss: Betriebswirtschaft. Heuser, U. J. & Spoun, S. (eds.). 1 ed. Hamburg: Murmann Verlag GmbH, Vol. 2. p. 11-17 6 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesTransfer

  3. Published

    Institutional Change of the German Higher Education System: From Professional Dominance to Managed Education

    Reihlen, M. & Wenzlaff, F., 02.2013, Lüneburg: Otto Group Lehrstuhl für Strategisches Management an der Leuphana Universität Lüneburg, 37 p. (Arbeitspapier : Discussion paper; no. 9).

    Research output: Working paperWorking papers

  4. Published

    Governance of Professional Service Firms: A Configurational Approach

    Harlacher, D. & Reihlen, M., 2013, Lüneburg: Otto Group Lehrstuhl für Strategisches Management an der Leuphana Universität Lüneburg, 52 p. (Arbeitspapier : Discussion paper; no. 11).

    Research output: Working paperWorking papers

  5. Published

    Quality management in a top tier accounting firm: Towards a socio-cognitive model

    Seckler, C. & Reihlen, M., 2013, In: Academy of Management Proceedings. 2013, 1, 1 p., 11722.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  6. 2012
  7. Published

    Entrepreneurial strategies for professional service firms: an Analysis of Commercial Law Firm Spin-offs in Germany

    Günther, A., 12.2012, Köln: Kölner Wissenschaftsverlag. 310 p. (Advanced Management Studies; vol. 2)

    Research output: Books and anthologiesMonographsResearch

  8. Published

    Institutional Entrepreneurship: a literature review and analysis of the maturing consulting field

    Smets, M. & Reihlen, M., 12.2012, Handbook of research on Entrepreneurship in Professional Services. Reihlen, M. & Werr, A. (eds.). 1 ed. Cheltenham: Edward Elgar Publishing, p. 297-317 21 p.

    Research output: Contributions to collected editions/worksChapterpeer-review

  9. Published

    Students’ choice of universities in Germany: Structure, factors and information sources used

    Obermeit, K., 12.2012, In: Journal of Marketing for Higher Education. 22, 2, p. 206-230 25 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  10. Published

    Entwicklungslinien zukünftiger organisatorischer Strukturen und Prozesse: Antworten auf gesellschaftliche Trends und Herausforderungen

    Arbeitskreis Organisation der Schmalenbach Gesellschaft für Betriebswirtschaft e.V., 2012, In: Zeitschrift für Führung und Organisation. 81, 5, p. 329-335 7 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  11. Published

    Führungssysteme: Eine machtpolitische Analyse

    Reihlen, M. & Lesner, M., 2012, Macht in Unternehmen: der vergessene Faktor. Knoblach, B. (ed.). Wiesbaden: Gabler Verlag, p. 99-116 18 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  12. Published

    Global Integration and Management of Professional Service Firms: A Review of the Literature and Suggestions for Future Research

    Klimkeit, D., 2012, Lüneburg: Otto Group Lehrstuhl für Strategisches Management an der Leuphana Universität Lüneburg, 43 p. (Discussion paper series; no. 8).

    Research output: Working paperWorking papers

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