Professorship of Business Management, in Particular Strategic Management

Organisational unit: Section

Organisation profile

The Otto Group Chair of Strategic Management directed by Prof. Dr. Markus Reihlen focusses its research and teaching activities on various areas of management, in particular strategic and international management, entrepreneurship, organization design, and the management of professional service firms. Our research and teaching agenda is best described as interdisciplinary embedded in various local, national, and international networks. We work with a broad range of theoretical frameworks from sociology, economics, and organizational psychology. Our teaching philosophy reflects the interests in situated and collaborative learning. Instead of applying the frontal teaching method, we prefer student-centered teaching that encourages critical reflection and learning by both students and instructors.
The Otto Group Chair contributes to various teaching programs for undergraduate, graduate, and doctorate students at Leuphana University of Lüneburg. Among others, the chair is in charge of the extra-occupational MBA in Strategic Management for future leaders at the Otto Group and is involved in various university-industry-cooperations with companies.

Continuing education products

The international MBA in Strategic Management - a programme for Professionals

Business Development, Corporate Development and Strategy are combined with one another in the MBA Programme in Strategic Management.

The programme will familiarise you with classic theories of business development and strategic management while teaching you how to successfully apply the methods and tools of a manager internationally. Within the context of your own career experience, you will be encouraged to adopt different points of view as you reflect on factors relevant to success in general management and strategic management in particular, together with corporate development. The MBA Programme in Strategic Management takes a targeted approach to developing your personal and substantive skills further, so that you can approach situations not as invariable givens but as opportunities in which to seize the initiative and actively take charge.

English-language instruction in the MBA Programme in Strategic Management was originally developed in co-operation with the Otto Group under academic supervision of Leuphana University and has been accredited by FIBAA as exceeding the relevant quality requirements. From April 2013, the MBA in Strategic Management will also be available for external applicants as well as for employees of other co-operation partners.

  1. 2016
  2. Published

    Multi-Level Governance in Universities: Strategy, Structure, Control

    Frost, J., Hattke, F. & Reihlen, M., 2016, Multi-Level Governance in Universities: Strategy, Structure, Control. Frost, J., Hattke, F. & Reihlen, M. (eds.). Cham: Springer Schweiz, p. 1-15 15 p. (Higher Education Dynamics; vol. 47).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  3. 2015
  4. Published

    Nachhaltiger Konsum – Wie Unternehmen Verantwortung für die Nutzung und Anwendung ihrer Produkte übernehmen können: Eine Fallstudie

    Küberling, J. A. & Beermann, M., 15.12.2015, In: Umweltwirtschaftsforum. 23, 4, p. 307-314 8 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  5. Published

    Internationalisierung von E-Commerce-Geschäften: Bausteine, Strategien, Umsetzung

    Stallmann, F. & Wegner, U., 08.12.2015, Wiesbaden: Springer. 393 p.

    Research output: Books and anthologiesMonographsTransfer

  6. Published

    Pierre Joseph Proudhon: Theorie der Steuer: Marburg: Metropolis Verlag, 2013

    Wenzlaff, F., 10.2015, In: Zeitschrift für Sozialökonomie. 52, 186/187, p. 85-86 2 p.

    Research output: Journal contributionsCritical reviewsResearch

  7. Published

    Trusting as a 'Leap of Faith': Trust-Building Practices in Client-Consultant Relationships

    Nikolova, N., Möllering, G. & Reihlen, M., 01.06.2015, In: Scandinavian Journal of Management. 31, 2, p. 232-245 14 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  8. Published

    Organizational Practice Transfer within a Transnational Professional Service Firm: The Role of Leadership and Control

    Reihlen, M. & Klimkeit, D., 20.04.2015, Lüneburg: Otto Group Lehrstuhl für Strategisches Management an der Leuphana Universität Lüneburg, 39 p. (Arbeitspapier : Discussion paper; no. 15).

    Research output: Working paperWorking papers

  9. Published

    Die Organisation von Social Businesses: Eine explorative Analyse zum Management von Menschen mit Handicap

    Göse, S., 2015, Hamburg: Verlag Dr. Kovač. 242 p. (Strategisches Management; vol. 182)

    Research output: Books and anthologiesMonographsResearchpeer-review

  10. Published

    Entrepreneurship and Professional Service Firms

    Reihlen, M. & Werr, A., 2015, The Oxford Handbook of Professional Service Firms. Empson, L., Muzio, D., Broschak, J. P. & Hinings, B. (eds.). New York: Oxford University Press, p. 255-278 23 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  11. Published

    Mehrebenen-Steuerung in Universitäten: Von der professionellen Bürokratie zu kollaborativen Wissensnetzwerken

    Frost, J., Hattke, F., Reihlen, M. & Wenzlaff, F., 2015, Köln: Kölner Wissenschaftsverlag. 123 p.

    Research output: Books and anthologiesMonographsResearchpeer-review

  12. Published

    Überleben in der Wildnis: Die Entwicklung innovativer Initiativen in Unternehmen

    Schlapfner, J-F. & Lesner, M., 2015, Innovationserfolg: Management und Ressourcen systematisch gestalten. Büchler, J-P. & Faix, A. (eds.). Frankfurt/ Main: PL Acad. Research, Vol. 10. p. 203-222 19 p. (Markt- und Innovationsmanagement; vol. 10).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

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