The Motivations of Book Publishers in Germany and Australia: An Empirical Comparison

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Authors

Our study compares the motivations of Australian and German book publishers. The results demonstrate remarkable similarities, but also a significant difference regarding the effects of the publishers’ self-concept. In the German case the publishers with a dominant economic orientation are more proactive than the publishers with a dominant cultural orientation. In the Australian case, this correlation does not exist. The same difference holds for the relationship between the economic orientation and extrinsic motivation. We discuss these results and examine empirical evidence and theoretical suggestions to explain the differing findings. The data stem from surveys conducted in the two countries with responses of 196 (Germany) and 54 publishers (Australia).
OriginalspracheEnglisch
ZeitschriftPublishing Research Quarterly
Jahrgang34
Ausgabenummer1
Seiten (von - bis)69-88
Anzahl der Seiten20
ISSN1053-8801
DOIs
PublikationsstatusErschienen - 01.03.2018

DOI