Ecopreneurship and Competitive Strategies: Striving for Market Leadership by Promoting Sustainability
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung
Authors
Ecopreneurship combines entrepreneurship with ecological goals. It is about gaining competitive advantage with an entrepreneurial spirit and approach. The question is: what kind of competitive strategies do successful green entrepreneurs use and how are they able to combine environmental values with economic success? This chapter gives a conceptual and empirical overview of competitive strategies of ecopreneurs
| Originalsprache | Englisch | 
|---|---|
| Titel | Managing the Business Case for Sustainability : The Integration of Social, Environmental and Economic Performance | 
| Herausgeber | Stefan Schaltegger, Marcus Wagner | 
| Anzahl der Seiten | 14 | 
| Erscheinungsort | Sheffield | 
| Verlag | Greenleaf Publishing | 
| Erscheinungsdatum | 2006 | 
| Seiten | 398-411 | 
| ISBN (Print) | 978-1874719953, 1874719950 | 
| ISBN (elektronisch) | 9781351280525 | 
| DOIs | |
| Publikationsstatus | Erschienen - 2006 | 
Bibliographische Notiz
Publisher Copyright:
© 2006 Taylor & Francis. All right reserved.
- Wirtschaftswissenschaften für Nachhaltigkeit - Unternehmen , Umweltbewusstsein , Umweltbezogenes Management
 - Entrepreneurship
 
