Ecopreneurship and Competitive Strategies: Striving for Market Leadership by Promoting Sustainability

Publikationen: Beiträge in SammelwerkenAufsätze in Sammelwerken

Authors

Ecopreneurship combines entrepreneurship with ecological goals. It is about gaining competitive advantage with an entrepreneurial spirit and approach. The question is: what kind of competitive strategies do successful green entrepreneurs use and how are they able to combine environmental values with economic success? This chapter gives a conceptual and empirical overview of competitive strategies of ecopreneurs
OriginalspracheEnglisch
TitelManaging the Business Case for Sustainability : The Integration of Social, Environmental and Economic Performance
Redakteure/-innenStefan Schaltegger, Marcus Wagner
Anzahl der Seiten14
ErscheinungsortSheffield
VerlagGreenleaf Publishing
Datum2006
Seiten398-411
ISBN (Print)978-1874719953, 1874719950
ISBN (elektronisch)9781351280525
DOIs
PublikationsstatusErschienen - 2006

DOI

Beziehungsdiagramm