Ecopreneurship and Competitive Strategies: Striving for Market Leadership by Promoting Sustainability

Publikation: Beiträge in SammelwerkenAufsätze in SammelwerkenForschung

Authors

Ecopreneurship combines entrepreneurship with ecological goals. It is about gaining competitive advantage with an entrepreneurial spirit and approach. The question is: what kind of competitive strategies do successful green entrepreneurs use and how are they able to combine environmental values with economic success? This chapter gives a conceptual and empirical overview of competitive strategies of ecopreneurs
OriginalspracheEnglisch
TitelManaging the Business Case for Sustainability : The Integration of Social, Environmental and Economic Performance
HerausgeberStefan Schaltegger, Marcus Wagner
Anzahl der Seiten14
ErscheinungsortSheffield
VerlagGreenleaf Publishing
Erscheinungsdatum2006
Seiten398-411
ISBN (Print)978-1874719953, 1874719950
ISBN (elektronisch)9781351280525
DOIs
PublikationsstatusErschienen - 2006

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Publisher Copyright:
© 2006 Taylor & Francis. All right reserved.

DOI