Ecopreneurship and Competitive Strategies: Striving for Market Leadership by Promoting Sustainability
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung
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Ecopreneurship and Competitive Strategies : Striving for Market Leadership by Promoting Sustainability. / Petersen, Holger.
Managing the Business Case for Sustainability: The Integration of Social, Environmental and Economic Performance. Hrsg. / Stefan Schaltegger; Marcus Wagner. Sheffield : Greenleaf Publishing, 2006. S. 398-411.Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung
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TY - CHAP
T1 - Ecopreneurship and Competitive Strategies
T2 - Striving for Market Leadership by Promoting Sustainability
AU - Petersen, Holger
PY - 2006
Y1 - 2006
N2 - Ecopreneurship combines entrepreneurship with ecological goals. It is about gaining competitive advantage with an entrepreneurial spirit and approach. The question is: what kind of competitive strategies do successful green entrepreneurs use and how are they able to combine environmental values with economic success? This chapter gives a conceptual and empirical overview of competitive strategies of ecopreneurs
AB - Ecopreneurship combines entrepreneurship with ecological goals. It is about gaining competitive advantage with an entrepreneurial spirit and approach. The question is: what kind of competitive strategies do successful green entrepreneurs use and how are they able to combine environmental values with economic success? This chapter gives a conceptual and empirical overview of competitive strategies of ecopreneurs
KW - Sustainability sciences, Management & Economics
KW - Unternehmen
KW - Umweltbewusstsein
KW - Umweltbezogenes Management
KW - Entrepreneurship
UR - http://www.scopus.com/inward/record.url?scp=85087734949&partnerID=8YFLogxK
U2 - 10.4324/9781351280525
DO - 10.4324/9781351280525
M3 - Contributions to collected editions/anthologies
SN - 978-1874719953
SN - 1874719950
SP - 398
EP - 411
BT - Managing the Business Case for Sustainability
A2 - Schaltegger, Stefan
A2 - Wagner, Marcus
PB - Greenleaf Publishing
CY - Sheffield
ER -