TY - CHAP

T1 - Ecopreneurship and Competitive Strategies

T2 - Striving for Market Leadership by Promoting Sustainability

AU - Petersen, Holger

N1 - Publisher Copyright: © 2006 Taylor & Francis. All right reserved.

PY - 2006

Y1 - 2006

N2 - Ecopreneurship combines entrepreneurship with ecological goals. It is about gaining competitive advantage with an entrepreneurial spirit and approach. The question is: what kind of competitive strategies do successful green entrepreneurs use and how are they able to combine environmental values with economic success? This chapter gives a conceptual and empirical overview of competitive strategies of ecopreneurs

AB - Ecopreneurship combines entrepreneurship with ecological goals. It is about gaining competitive advantage with an entrepreneurial spirit and approach. The question is: what kind of competitive strategies do successful green entrepreneurs use and how are they able to combine environmental values with economic success? This chapter gives a conceptual and empirical overview of competitive strategies of ecopreneurs

KW - Sustainability sciences, Management & Economics

KW - Unternehmen

KW - Umweltbewusstsein

KW - Umweltbezogenes Management

KW - Entrepreneurship

UR - http://www.scopus.com/inward/record.url?scp=85087734949&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/b16ec01a-6ebe-3591-b148-4fb54ffccfb1/

UR - http://www.scopus.com/inward/record.url?scp=85043606564&partnerID=8YFLogxK

U2 - 10.4324/9781351280525

DO - 10.4324/9781351280525

M3 - Contributions to collected editions/anthologies

SN - 978-1874719953

SN - 1874719950

SP - 398

EP - 411

BT - Managing the Business Case for Sustainability

A2 - Schaltegger, Stefan

A2 - Wagner, Marcus

PB - Greenleaf Publishing

CY - Sheffield

ER -