Ecopreneurship and Competitive Strategies: Striving for Market Leadership by Promoting Sustainability
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
Authors
Ecopreneurship combines entrepreneurship with ecological goals. It is about gaining competitive advantage with an entrepreneurial spirit and approach. The question is: what kind of competitive strategies do successful green entrepreneurs use and how are they able to combine environmental values with economic success? This chapter gives a conceptual and empirical overview of competitive strategies of ecopreneurs
| Original language | English |
|---|---|
| Title of host publication | Managing the Business Case for Sustainability : The Integration of Social, Environmental and Economic Performance |
| Editors | Stefan Schaltegger, Marcus Wagner |
| Number of pages | 14 |
| Place of Publication | Sheffield |
| Publisher | Greenleaf Publishing |
| Publication date | 2006 |
| Pages | 398-411 |
| ISBN (print) | 978-1874719953, 1874719950 |
| ISBN (electronic) | 9781351280525 |
| DOIs | |
| Publication status | Published - 2006 |
Bibliographical note
Publisher Copyright:
© 2006 Taylor & Francis. All right reserved.