Ecopreneurship and Competitive Strategies: Striving for Market Leadership by Promoting Sustainability

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Ecopreneurship combines entrepreneurship with ecological goals. It is about gaining competitive advantage with an entrepreneurial spirit and approach. The question is: what kind of competitive strategies do successful green entrepreneurs use and how are they able to combine environmental values with economic success? This chapter gives a conceptual and empirical overview of competitive strategies of ecopreneurs
Original languageEnglish
Title of host publicationManaging the Business Case for Sustainability : The Integration of Social, Environmental and Economic Performance
EditorsStefan Schaltegger, Marcus Wagner
Number of pages14
Place of PublicationSheffield
PublisherGreenleaf Publishing
Publication date2006
Pages398-411
ISBN (Print)978-1874719953, 1874719950
ISBN (Electronic)9781351280525
DOIs
Publication statusPublished - 2006

DOI