TY - JOUR

T1 - Corporate Social Responsibility (CSR) nachhaltig im Unternehmen verankern

T2 - eine Herausforderung an die Managementbildung

AU - Schaltegger, Stefan

AU - Petersen, Holger

N1 - Literaturverz. S. 78 - 79

PY - 2009/8/19

Y1 - 2009/8/19

N2 - If corporate social responsibility (CSR) is to exceed the ambition of a general philosophy or to be more than PR, corporate sustainability management is required. The organizational change usually necessary to develop a sustainable organization requires specific interdisciplinary management knowledge as well as knowledge about corporate sustainability. Both are not provided by conventional management programmes. This paper discusses the basic study concept of the worldwide first MBA in sustainability management. Exceeding the teaching of factual knowledge, both, general as well as specific soft skills as well as the competence to organize and lead interdisciplinary projects play a crucial role.

AB - If corporate social responsibility (CSR) is to exceed the ambition of a general philosophy or to be more than PR, corporate sustainability management is required. The organizational change usually necessary to develop a sustainable organization requires specific interdisciplinary management knowledge as well as knowledge about corporate sustainability. Both are not provided by conventional management programmes. This paper discusses the basic study concept of the worldwide first MBA in sustainability management. Exceeding the teaching of factual knowledge, both, general as well as specific soft skills as well as the competence to organize and lead interdisciplinary projects play a crucial role.

KW - Sustainability sciences, Management & Economics

KW - Corporate Social Responsibility

KW - Nachhaltigkeitsmanagement

KW - Unternehmen

U2 - 10.4119/jsse-413

DO - 10.4119/jsse-413

M3 - Journal articles

VL - 9

SP - 67

EP - 79

JO - Journal of Social Science Education

JF - Journal of Social Science Education

SN - 1618-5293

IS - 3

ER -