Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
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Kommunikationsmanagement von Gründungen in der Kultur- und Kreativwirtschaft: Eine empirische Bestandsaufnahme
Bekmeier-Feuerhahn, S., Rudeloff, C. & Adam, U., 2016, In: Zeitschrift für KMU und Entrepreneurship. 1, 64, p. 21-45 25 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Investigating Internal CSR Communication: Building a Theoretical Framework
Bekmeier-Feuerhahn, S., Bögel, P. M. & Koch, C., 2017, Handbook of Integrated CSR Communication. Diehl, S., Karmasin, M., Mueller, B., Terlutter, R. & Weder, F. (eds.). 1. ed. Cham: Springer International Publishing AG, p. 89-107 19 p. (CSR, Sustainability, Ethecs & Governance).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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Internationales Change Management: Veränderungsprojekte kultursensibel gestalten
Yüksek, S. & Schinnenburg, H., 03.2012, In: Zeitschrift für Führung und Organisation. 81, 3, p. 161-166 5 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Intentionale vs. emergente Strategien der Online-Kommunikation von Gründungsunternehmen: Eine Status-quo-Betrachtung
Bekmeier-Feuerhahn, S., Kollat, J., Rudeloff, C. & Sikkenga, J., 2018, Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz. Wehmeier, S. & Schoeneborn, D. (eds.). 1. ed. Wiesbaden: Springer VS, p. 195-213 19 p. (Organisationskommunikation. Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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Identitätsmanagement von Universitäten: Empfehlungen zur identitätsorientierten Logogestaltung
Bekmeier-Feuerhahn, S. & Eichenlaub, A., 2006, In: Transfer, Werbeforschung & Praxis. p. 10-19 10 p.Research output: Journal contributions › Journal articles › Research
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How to attract visitors with strategic, value-based experience design: A review and analysis of customer experience and visitor segmentation research for cultural organizations
Ober-Heilig, N., Bekmeier-Feuerhahn, S. & Sikkenga, J., 2012, In: Marketing ZFP - Journal of Research and Management . 34, 4, p. 301-315 15 p.Research output: Journal contributions › Journal articles › Research › peer-review
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How can corporate social responsibility (CSR) gain relevance in internal communication? A network perspective on communication processes
Kollat, J., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 214 1 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
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Gesichtssprache
Bekmeier-Feuerhahn, S., 2001, Vahlens großes Marketinglexikon. Diller, H. (ed.). 2 ed. München: C.H. Beck Verlag, p. 357-358 2 p.Research output: Contributions to collected editions/works › Articles for encyclopedia › Research
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Gesetzmäßigkeiten, Mechanismen und der soziale Tausch
Martin, A., 2018, Zwischen Provinzen und Metropolen. Fietze, S., Holtmann, D. & Schramm, F. (eds.). Augsburg: Rainer Hampp Verlag, p. 21-32 12 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation
Niehuis, E., Wallaschkowski, S. & Bekmeier-Feuerhahn, S., 2017, EMAC 2017 Conference Proceedings: 46th EMAC Annual Conference. European Marketing Academy, p. 33 1 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research
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Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption: A Sustainability Marketing Perspective
Wallaschkowski, S., Niehuis, E., Bekmeier-Feuerhahn, S. & Stark, S., 2018, Conference Proceedings Macromarketing Conference 2018: July 09-12th Leipzig Germany "Change between compexity and simplicity". Leipzig: Universität Leipzig, p. 642 - 643 2 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
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Erlebniswertorientierte Markenstrategien
Bekmeier-Feuerhahn, S., 2004, Handbuch Markenführung: Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen. Bruhn, M. (ed.). 2 ed. Wiesbaden: Dr. Gabler Verlag, Vol. 1. p. 879-902 24 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
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Environmental orientation among nascent and established entrepreneurs: An empirical analysis of differences and their causes
Hörisch, J., Kollat, J. & Brieger, S. A., 02.08.2019, In: International Journal of Entrepreneurial Venturing. 11, 4, p. 373-393 21 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Entscheidungsverhalten
Martin, A., 2017, Organizational Behaviour: Verhalten in Organisationen. Martin, A. (ed.). 2. aktualisierte und erweiterte Auflage ed. Stuttgart: Kohlhammer Verlag GmbH, p. 147-191 45 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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Enhancing museum brands with experiential design to attract low-involvement visitors
Ober-Heilig, N., Bekmeier-Feuerhahn, S. & Sikkenga, J., 29.09.2014, In: Arts Marketing: An International Journal. 4, 1/2, p. 67-86 19 p., 5.Research output: Journal contributions › Journal articles › Research › peer-review
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Employees’ perceived benefits from participating in CSR activities and implications for increasing employees engagement in CSR
Koch, C., Bekmeier-Feuerhahn, S., Bögel, P. M. & Adam, U., 23.05.2019, In: Corporate Communications. 24, 2, p. 303-317 15 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Employees' emotions in change: advancing the sensemaking approach
Helpap, S. & Bekmeier-Feuerhahn, S., 2016, In: Journal of Organizational Change Management. 29, 6, p. 903 - 916 14 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior
Seitz, L. & Bekmeier-Feuerhahn, S., 2021, 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". Association for Information Systems, 1402. (42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action").Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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E-Mail versus Face-to-face: der Einfluss des Kommunikationsmediums auf interpersonales Vertrauen in Unternehmen
Eichenlaub, A. & Bekmeier-Feuerhahn, S., 2006, Forschungsgruppe Konsum und Verhalten, 69 p.Research output: Working paper › Working papers
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Ein Markenzeichen für die Universität: wie kann die Identität der Universität in einem Bild verdichtet werden?
Bekmeier-Feuerhahn, S. & Eichenlaub, A., 2004, Berlin: Werkstatt für Organisations- und Personalforschung, 48 p. (Berichte der Werkstatt für Organisations-und Personalforschung; no. 14).Research output: Working paper › Working papers