Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Professoship
Organisation profile
The Chair of Business Administration, with emphasis on Communication and Cultural Management under the direction of Prof. Dr. Sigrid Bekmeier-Feuerhahn, deals with questions of strategic corporate communication, in particular with questions that move executives and present them with new challenges.
Main research areas
Our research focuses on communication management and ranges from communication in the process of change, corporate perception and reputation, and branding to questions of communication management in cultural institutions, which are currently gaining particular relevance in view of the current dynamics in the cultural landscape. The basis of our research is an interdisciplinary theory formation, which includes economic-, social communication- and behavioural scientific findings as well as interdisciplinary aspects of cultural studies.
In the field of teaching, the chair is involved in numerous teaching programmes and courses at Bachelor, Master and doctoral level at Leuphana University. In addition, it is involved in the transfer of research into practice through numerous theory-practice concepts.
Most downloaded publications
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92
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Bad Practices in deutschen Unternehmen: Mechanismen im Umgang mit fragwürdiger Moral
Research output: Working paper › Working papers
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87
downloads
Organisationaler Wandel in Buchverlagen: Ergebnisse von Fallstudien
Research output: Working paper › Working papers
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70
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Mechanisms of teleological change
Research output: Journal contributions › Journal articles › Research
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41
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Towards a Model for Building Trust and Acceptance of Artificial Intelligence Aided Medical Assessment Systems
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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41
downloads
Artificial empathy in healthcare chatbots: Does it feel authentic?
Research output: Journal contributions › Journal articles › Research › peer-review