| Original language | German |
|---|---|
| Title of host publication | Vahlens großes Marketinglexikon |
| Editors | Hermann Diller |
| Number of pages | 2 |
| Place of Publication | München |
| Publisher | C.H. Beck Verlag |
| Publication date | 2001 |
| Edition | 2 |
| Pages | 357-358 |
| ISBN (Print) | 3800626896, 978-3800626892 |
| Publication status | Published - 2001 |
Gesichtssprache
Research output: Contributions to collected editions/works › Articles for encyclopedia › Research
Authors
- Management studies