Professorship for Business Management, in Particular Communication and Cultural Management

Organisational unit: Professoship

Organisation profile

The Chair of Business Administration, with emphasis on Communication and Cultural Management under the direction of Prof. Dr. Sigrid Bekmeier-Feuerhahn, deals with questions of strategic corporate communication, in particular with questions that move executives and present them with new challenges.

Main research areas

Our research focuses on communication management and ranges from communication in the process of change, corporate perception and reputation, and branding to questions of communication management in cultural institutions, which are currently gaining particular relevance in view of the current dynamics in the cultural landscape. The basis of our research is an interdisciplinary theory formation, which includes economic-, social communication- and behavioural scientific findings as well as interdisciplinary aspects of cultural studies.

In the field of teaching, the chair is involved in numerous teaching programmes and courses at Bachelor, Master and doctoral level at Leuphana University. In addition, it is involved in the transfer of research into practice through numerous theory-practice concepts.

  1. 2025
  2. TONALi Festival / Zukunftstage

    Jakob, L. (Moderator)

    30.06.202503.07.2025

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsTransfer

  3. Understanding Audience Perception in Innovative Concert Formats: Transformative Learning Through Aesthetic Experiences?

    Jakob, L. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)

    26.06.2025

    Activity: Talk or presentationConference PresentationsResearch

  4. hell:wach25 forum

    Jakob, L. (Speaker)

    14.06.2025

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  5. Current Practices of Classical Music - Artistic Citizenship

    Jakob, L. (Oral presentation)

    10.06.2025

    Activity: Talk or presentationConference PresentationsEducation

  6. Deutscher Orchestertag 2025

    Jakob, L. (Moderator)

    17.05.2025

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  7. Classical:NEXT 2025

    Jakob, L. (Speaker)

    14.05.2025

    Activity: Talk or presentationConference PresentationsTransfer

  8. Klassik Foresight: Vier Szenarien für die Zukunft der Klassikbranche in Hamburg 2040

    Jakob, L. (Participant)

    11.02.202530.06.2025

    Activity: Participating in or organising an academic or articstic eventartistic eventsTransfer

  9. Artistic Citizenship - a new paradigm for research on higher music education in the 21st century?

    Jakob, L. (Speaker)

    07.01.2025

    Activity: Talk or presentationGuest lecturesResearch

  10. 2024
  11. 15. Jahrestagung Fachverband Kulturmanagement 2024

    Jakob, L. (presenter)

    10.10.2024

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  12. tuned Ideenwerkstatt

    Jakob, L. (Participant)

    08.10.202409.10.2024

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsTransfer

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