1. //
  2. Start
  3. //
  4. Publications
  5. //
  6. Ein Markenzeichen für die Universität
  7. //

Ein Markenzeichen für die Universität: wie kann die Identität der Universität in einem Bild verdichtet werden?

Research output: Working paper › Working papers

Authors

Original languageGerman
Place of PublicationBerlin
PublisherWerkstatt für Organisations- und Personalforschung
Number of pages48
Publication statusPublished - 2004

Other publications by the same author(s)

Anthropomorphe Markengestaltung – Wenn Marken menschlich werden

Seitz, L. & Bekmeier-Feuerhahn, S., 02.2023, In: Transfer, Werbeforschung & Praxis. 69, 2, p. 48-55 8 p.

Research output: Journal contributions › Journal articles › Transfer › peer-review

Can we trust a chatbot like a physician? A qualitative study on understanding the emergence of trust toward diagnostic chatbots

Seitz, L., Bekmeier-Feuerhahn, S. & Gohil, K., 01.09.2022, In: International Journal of Human Computer Studies. 165, 102848.

Research output: Journal contributions › Journal articles › Research › peer-review

Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)

Rudeloff, C., Bekmeier-Feuerhahn, S., Sikkenga, J. & Barth, A., 29.03.2022, In: International Journal of Strategic Communication. 16, 2, p. 157-181 25 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Die Wirkung von Lautsymbolik auf Produktassoziationen und Kaufimpulse

Federau, S., Seitz, L. & Bekmeier-Feuerhahn, S., 2022, In: Transfer. 68, 4, p. 64-67 4 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior

Seitz, L. & Bekmeier-Feuerhahn, S., 2021, 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". Association for Information Systems, 1402. (42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action").

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Documents

Links

Recently viewed

Publications

  1. Stories of favourite Places in public spaces
  2. Community wind and solar
  3. Recycling and reuse of food waste
  4. Spillover systems in a telecoupled Anthropocene
  5. Dimensions and Dynamics of National Culture
  6. Intergroup conflict and third-party intervention
  7. Zehn Jahre Wende
  8. Mycorrhizas and Ecological Restoration in South America
  9. The Need for Healthy Leadership in the Health Care Sector
  10. The European Union’s External Trade and Investment Policy Post-Lisbon
  11. Raum -Kunst - Pathos
  12. A priori, a posteriori
  13. Vorhersage des Studienabbruchs in naturwissenschaftlich-technischen Studiengängen
  14. Mind, mousse and moderation
  15. Sorption and thermal characterization of composite materials based on chlorides for thermal energy storage
  16. Wider die 'Mode heutiger Archaik'
  17. Klimaschutz
  18. The struggles of Malaysian media and environmental non-governmental organisations (ENGOs) in communicating the environment within semi-democratic nation
  19. Contested Understandings in the Global Garment Industry after Rana Plaza
  20. Poetik der Assimilation
  21. Diversity and composition of arboreal beetle assemblages in tropical pasture afforestations
  22. Finance and Justice in Low-Carbon Energy Transitions
  23. Ecocide
  24. Die Rückkehr der Plantafel
  25. Kulturelle Diversität in den Künsten zwischen Tradition und Zeitgenossenschaft
  26. Public value of environmental investments
  27. Global leadership talent selection as an integrated acquisition process
  28. Gesetzentwurf zur Umsetzung der Corporate Sustainability Reporting Directive (CSRD.
  29. Die Beurteilung der Personalarbeit
  30. Macht musizieren resilient?
  31. Ist ein Freund noch ein Freund?