Erlebniswertorientierte Markenstrategien
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
Authors
| Original language | German |
|---|---|
| Title of host publication | Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen |
| Editors | Manfred Bruhn |
| Number of pages | 24 |
| Volume | 1 |
| Place of Publication | Wiesbaden |
| Publisher | Dr. Gabler Verlag |
| Publication date | 2004 |
| Edition | 2 |
| Pages | 879-902 |
| ISBN (print) | 978-3-663-01558-1, 3-409-11968-X |
| Publication status | Published - 2004 |
- Management studies