Investigating Internal CSR Communication: Building a Theoretical Framework

Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

Authors

Using an integrated CSR communication perspective, this chapter examines the role of internal CSR communication in achieving a successful, participative CSR approach. The special characteristics of CSR communication in general, and the distinctive challenges of internal CSR communication in particular, are identified. This allows a focus on and discussion of the challenges of the attitude-behavior gap regarding sustainable behavior in the work context. This perspective produces findings for how best to develop effective internal CSR communication that narrows the attitude-behavior gap. First, employees’ attitudes towards sustainability and the consequences for communication strategies that aim at changing these employee attitudes are discussed. Second, we investigate to what extent subjective norms and perceived behavioral control influence sustainable behavior at the workplace, in addition to the influence of attitudes toward sustainability and CSR. These discussions outline that every company has its own CSR specific environment and CSR specific organizational conditions for developing an effective, internal CSR approach. This chapter, however, identifies important antecedents and characteristics, which should be taken into consideration for an effective, internal CSR communication.
Original languageEnglish
Title of host publicationHandbook of Integrated CSR Communication
EditorsSandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
Number of pages19
Place of PublicationCham
PublisherSpringer International Publishing
Publication date2017
Edition1.
Pages89-107
ISBN (print)978-3-319-44698-1
ISBN (electronic)978-3-319-44700-1
DOIs
Publication statusPublished - 2017

    Research areas

  • Management studies - Internal CSR Communication, Employees, Participation, Attitude, Attitude Change, Social Norms, Perceived Behavioral Control

Recently viewed

Publications

  1. Dynamic capabilities and routinization
  2. Metaheuristics approach for solving personalized crew rostering problem in public bus transit
  3. Model-based nonlinear filter design for tower load reduction of wind power plants with active power control capability
  4. PD/PID-switching control as a human-machine interface for a semi-autonomous driver in automobiles
  5. Getting down to specifics on RCA [Resource Consumption Accounting]
  6. Dynamic control of internal force for visco-elastic contact grasps
  7. Analysis of a phase‐field finite element implementation for precipitation
  8. Inside-sediment partitioning of PAH, PCB and organochlorine compounds and inferences on sampling and normalization methods
  9. Differenz, Differenzierung
  10. Comparing Web-Based and Blended Training for Coping With Challenges of Flexible Work Designs
  11. Design of Reliable Remobilisation Finger Implants with Geometry Elements of a Triple Periodic Minimal Surface Structure via Additive Manufacturing of Silicon Nitride
  12. A Multilevel CFA–MTMM Approach for Multisource Feedback Instruments
  13. Cost effectiveness of guided Internet-based interventions for depression in comparison with control conditions
  14. Walk counts, labyrinthicity, and complexity of acyclic and cyclic graphs and molecules.
  15. High resolution measurement of physical variables change for INS
  16. Deterministic Pod Repositioning in Robotic Mobile Fulfillment Systems
  17. Embracing scale-dependence to achieve a deeper understanding of biodiversity and its change across communities
  18. No Concept of form within Sight Can System Theory help us?
  19. Self-perceived quality of life predicts mortality risk better than a multi-biomarker panel, but the combination of both does best
  20. Contextualizing the relationship between self-commitment and performance
  21. Turning Good Intentions Into Actions by Using the Health Action Process Approach to Predict Adherence to Internet-Based Depression Prevention
  22. Comparison of Supervised versus Self-Administered Stretching on Bench Press Maximal Strength and Force Development
  23. CubeQA—question answering on RDF data cubes
  24. Distributable Modular Software Framework for Manufacturing Systems