Institute of Management and Organization

Organisational unit: Institute

Organisation profile

At the Institute of Management and Organization (IMO), we see it as a great responsibility to help people create, manage, and develop organizations. This includes the management and development of people working in organizations. Moreover, we believe that the management and development of organizations and people must comprehensively feature economic, ecological, social, and psychological aspects. Only such a comprehensive perspective allows to develop organizations and enrich people's lives in a meaningful manner.

Topics

At IMO, we want to achieve a better understanding. Specifically, we want to advance the theoretical understanding of managing and developing organizations and the people in the organizations by conducting research on strategy, management, entrepreneurship, innovation, and HR management. Furthermore, we believe that only research in line with the highest academic standards leads to scientific advancements that are meaningful for developing people and organizations.

  1. 2014
  2. Published

    Kulturmarketing: Theorien, Strategien und Gestaltungsinstrumente

    Bekmeier-Feuerhahn, S. & Ober-Heilig, N., 2014, 1. ed. Stuttgart: Schäffer-Poeschel Verlag. 196 p.

    Research output: Books and anthologiesMonographsTransferpeer-review

  3. Published

    Mapping of Innovation Relations: Innovationen im Beziehungsgefüge

    Sörensen, C. & Weisenfeld, U., 2014, Managementperspektiven für die Zivilgesellschaft des 21. Jahrhunderts: Management als Liberal Art. von Müller, C. & C-P. Z. (eds.). Wiesbaden: Gabler Verlag, p. 153-165 13 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  4. Published

    Mit Erlebniswerten zum Markenerfolg? Der Einfluss erlebnisorientierter Gestaltung auf Markenziele von Museen.

    Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Kulturbranding IV: Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich. Baumgarth, C., Höhne, S. & Ziegler, R. P. (eds.). 1 ed. Leipzig: Leipziger Universitätsverlag, Vol. IV. p. 209-220 12 p. (Weimarer Studien zu Kulturpolitik und Kulturökonomie; vol. 9).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  5. Published

    Nachhaltigkeit - Kein Thema! Fallstudien aus der Unternehmenspraxis

    Meynhardt, T., 2014, Wiesbaden: Springer Fachmedien. 108 p.

    Research output: Books and anthologiesMonographsResearch

  6. Published

    "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

    Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  7. Published

    Public Value - Gesellschaftliche Wertschöpfung als unternehmerische Pflicht

    Gomez, P. & Meynhardt, T., 2014, Managementperspektiven für die Zivilgesellschaft des 21. Jahrhundert: Management als Liberal Art. Müller, C. V. & Zinth, C-P. (eds.). Wiesbaden: Springer Fachmedien, p. 17-26 10 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  8. Published

    Public Value - Organisationen machen Gesellschaft

    Meynhardt, T., 2014, In: Archiv des Badewesens. 67, 4, p. 223 1 p.

    Research output: Journal contributionsJournal articlesResearch

  9. Published

    Public Value: rethinking value creation

    Meynhardt, T., Gomez, P., Strathoff, P. & Hermann, C., 2014, In: Dialogue Review. 6, Dec 2014/ Feb 2015, p. 80-85 6 p.

    Research output: Journal contributionsJournal articlesTransferpeer-review

  10. Published
  11. Published

    Social Desirability and its Impact on Audience Research

    Bekmeier-Feuerhahn, S., Bögel, P. M. & Heinen, A., 2014, Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review