The professorship Business in Society, led by Prof. Dr. Hannah Trittin-Ulbrich focuses on issues concerning responsible and sustainable corporate management and organization as well as communication. In particular, the professorship focuses on aspects and issues related to the responsible corporate use of digital technologies (e.g., Gamification, Social Media, Artificial Intelligence), diversity management and sustainability management in the digital age. The teaching and research activities are interdisciplinary and closely connected to local, national, and international networks. The professorship is interested in a close exchange with researchers and practitioners to generate synergy effects for research and teaching activities, as well as to transfer scientific findings into practice.

The professorship is currently researching various topics, which all follow an interpretive research paradigm and is based on both conceptual and empirical research approaches. Empirical research projects primarily use a qualitative research method. The professorship’s research is internationally oriented, which includes that research results are presented and discussed on through conferences and workshops within the international research community.

The following topics have been researched in previous research projects and are examples for the research program of the professorship:

- Corporate Social Responsibility
- Corporate Volunteering
- CSR communication
- Diversity Management
- Employee Activis
- Governing Ethics
- Neue Formen des Organisierens
- Refugee entrepreneurship