Lead markets, international business and frugal innovation
Research output: Contributions to collected editions/works › Chapter › peer-review
Authors
| Original language | English |
|---|---|
| Title of host publication | Handbook on Frugal Innovation |
| Number of pages | 17 |
| Publisher | Edward Elgar Publishing |
| Publication date | 12.09.2023 |
| Pages | 296-312 |
| ISBN (print) | 9781788118866 |
| ISBN (electronic) | 9781788118873 |
| DOIs | |
| Publication status | Published - 12.09.2023 |
| Externally published | Yes |
- General Social Sciences
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
ASJC Scopus Subject Areas
- Management studies - frugal innovation, international business, lead markets, Emerging market multinationals, Country-of-Origin-Effekt, Gobal innovation