Lead markets, international business and frugal innovation
Research output: Contributions to collected editions/works › Chapter › peer-review
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Handbook on Frugal Innovation. Edward Elgar Publishing, 2023. p. 296-312.
Research output: Contributions to collected editions/works › Chapter › peer-review
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RIS
TY - CHAP
T1 - Lead markets, international business and frugal innovation
AU - Tiwari, Rajnish
AU - Herstatt, Cornelius
PY - 2023/9/12
Y1 - 2023/9/12
KW - Management studies
KW - frugal innovation
KW - international business
KW - lead markets
KW - Emerging market multinationals
KW - Country-of-Origin-Effekt
KW - Gobal innovation
UR - http://www.scopus.com/inward/record.url?scp=85175391542&partnerID=8YFLogxK
U2 - 10.4337/9781788118873.00030
DO - 10.4337/9781788118873.00030
M3 - Chapter
AN - SCOPUS:85175391542
SN - 9781788118866
SP - 296
EP - 312
BT - Handbook on Frugal Innovation
PB - Edward Elgar Publishing
ER -
