Engagement in innovation management: Perceptions and interests in the GM debate1

Research output: Journal contributionsJournal articlesResearchpeer-review

Authors

The development of a technology and the innovations based on that technology usually affect stakeholders who have different perceptions and interests. Key issues in the company's engagement with these stakeholders are information and negotiation. Engagement is an ongoing process during which perceptions as well as interests may change. In this article it is argued that knowing the nature of interests and perceptions of the involved parties at a certain critical point leads to possible ways of engagement which in turn may help creating a satisfying outcome of the innovation process. First, information is necessary to change perceptions, and second, negotiation is necessary to accommodate interests. Two examples from the biotechnology industries (genetically modified (GM) crops) are used to demonstrate that perceptions and interests are the key factors in driving the engagement process between a company and its stakeholders, and communication in the engagement process should emphasize giving information and/or negotiation, depending on the nature of perceptions and interests.

Original languageEnglish
JournalCreativity and Innovation Management
Volume12
Issue number4
Pages (from-to)211-220
Number of pages10
ISSN0963-1690
DOIs
Publication statusPublished - 01.12.2003

Recently viewed

Researchers

  1. Carmen Wiencke

Publications

  1. Fragmentarisches Schreiben
  2. Ehrliche Erfindungen
  3. Comparative Study of AC-DC Rectifiers for Vibration Energy Harvesters
  4. No matter what the name, we’re all the same? Examining ethnic online discrimination in ridesharing marketplaces
  5. The relevance of international restoration principles for ecosystem restoration practice in Rwanda
  6. Landscape context influences chytrid fungus distribution in an endangered European amphibian
  7. Thinking, doing, organising
  8. Traumjob Sportlehrer/in?
  9. A novel telecoupling framework to assess social relations across spatial scales for ecosystem services research
  10. Identification of phototransformation products of the antiepileptic drug gabapentin
  11. Participation in River Basin Planning Under the Water Framework Directive – Has it Benefitted Good Water Status?
  12. Das Bild in der Schrift
  13. Strengthening and ductilizing of magnesium alloying with heavy rare earth elements
  14. Thinking the Problematic
  15. Editorial
  16. Measuring social norms in economics
  17. Hic sunt leones
  18. Market for Corporate Control and CSR
  19. N:P Ratio and the Nature of Nutrient Limitation in Calluna-Dominated Heathlands
  20. Assessment of the environmental persistence and long-range transport of endosulfan
  21. Aprendiendo con todos los sentidos en la clase EFE
  22. Persistent career indecision over time: Links with personality, barriers, self-efficacy, and life satisfaction
  23. This was Tomorrow. Die koloniale Moderne und ihre blinden Flecken“
  24. Purpurne Zeichen
  25. §60 Nutzung von Seewasserstraßen
  26. Cybervictimization, self-esteem, and social relationships among German secondary school students
  27. The Right to Consular Assistance Under International Law
  28. Status of the development of creep resistant magnesium materials for automotive applications