Context matters: Why women are not worse negotiators than men

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Mastering the art of negotiation is key to being successful in everyday life and in a highly competitive and dynamic professional world. One widespread belief among laypeople is that women are inferior negotiators compared to men. Such gender stereotypes can hold women back from achieving their goals, and ultimately lead to lower income levels and poorer career prospects. But is this stereotype true? Psychological research shows that the influence of gender on negotiation outcomes depends on societal role expectations and negotiation context. Multiple strategies can help to overcome the negative effects of gender stereotyping in negotiations.
Translated title of the contributionContext matters: Why women are not worse negotiators than men
Original languageEnglish
JournalThe In-Mind
Volume3/2024
Issue number49
ISSN1877-5349
Publication statusPublished - 2024