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Professorship for Business Management, in Particular Communication and Cultural Management

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  1. Published

    “Cultural Management and Policy in Latin America“

    Jakob, L., 01.12.2021, In: Kulturpolitische Mitteilungen. 175, 4

    Research output: Journal contributions › Critical reviews › Transfer

  2. Published

    Culture-specific objectives of change communication: An intercultural perspective

    Yüksek, S. & Bekmeier-Feuerhahn, S., 2013, In: Journal of Management and Change. 1/2, 30/31, p. 180-193 14 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. Published

    Das gebaute Museumserlebnis: Erlebniswirksame Architektur als strategische Schnittstelle für Museumsmarken

    Ober-Heilig, N., 01.01.2015, Wiesbaden: Gabler Verlag. 218 p. (Forschungsgruppe Konsum und Verhalten)

    Research output: Books and anthologies › Book

  4. Published

    Deal or no deal? How round vs precise percentage offers and price-ending mimicry affect impasse risk in over 25 million eBay negotiations

    Petrowsky, H. M., Schweinsberg, M., Seitz, L., Funk, B. & Loschelder, D. D., 01.01.2023, In: Journal of Economic Psychology. 94, 10 p., 102584.

    Research output: Journal contributions › Journal articles › Research › peer-review

  5. Published

    Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  6. Published

    Der Markenwert

    Bekmeier-Feuerhahn, S., 1995, Handwörterbuch des Marketing. Tietz, B., Köhler, R. & Zentes, J. (eds.). 2 ed. Stuttgart: Schäffer-Poeschel Verlag, Vol. 4. p. sp.1459-1471 7 p. (Enzyklopädie der Betriebswirtschaftslehre).

    Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

  7. Published

    Die Dynamik tiefgreifenden Wandels in Gesellschaft, Wirtschaft und Unternehmen: Beiträge der sechsten CREPS Konferenz vom 26. - 27. November 2009 in der Leuphana-Universität Lüneburg

    Bekmeier-Feuerhahn, S. (ed.), Martin, A. (ed.), Merz, J. (ed.) & Weisenfeld, U. (ed.), 2011, Berlin, Münster: LIT Verlag. 263 p. (Entrepreneurship, professions, small business economics; no. 5)

    Research output: Books and anthologies › Conference proceedings › Research

  8. Published

    Die Dynamik tiefgreifenden Wandels in Gesellschaft, Wirtschaft und Unternehmen: Eine Einführung

    Bekmeier-Feuerhahn, S., Martin, A., Merz, J. & Weisenfeld, U., 2011, Die Dynamik tiefgreifenden Wandels in Gesellschaft, Wirtschaft und Unternehmen: [Beiträge der sechsten CREPS Konferenz vom 26. - 27. November 2009 in der Leuphana-Universität Lüneburg]. Bekmeier-Feuerhahn, S., Martin, A., Merz, J. & Weisenfeld, U. (eds.). LIT Verlag, p. VII-XI 5 p. (Entrepreneurship, professions, small business economics; no. 5).

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research

  9. Published

    Die Kunst des Möglichen - Management mit Kunst

    Bekmeier-Feuerhahn, S. (ed.), van den Berg, K. (ed.), Höhne, S. (ed.), Keller, R. (ed.), Mandel, B. (ed.), Tröndle, M. (ed.) & Zembylas, T. (ed.), 2013, 1 ed. Bielefeld: transcript Verlag. 426 p. (Jahrbuch für Kulturmanagement; vol. 5.2013)

    Research output: Books and anthologies › Collected editions and anthologies › Research

  10. Published

    Die Wirkung von Lautsymbolik auf Produktassoziationen und Kaufimpulse

    Federau, S., Seitz, L. & Bekmeier-Feuerhahn, S., 2022, In: Transfer. 68, 4, p. 64-67 4 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  11. Published

    Duft

    Bekmeier-Feuerhahn, S., 2001, Vahlens großes Marketinglexikon. Diller, H. (ed.). 2 ed. München: C.H. Beck Verlag, p. 340 1 p.

    Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

  12. Published

    Ein Markenzeichen für die Universität: wie kann die Identität der Universität in einem Bild verdichtet werden?

    Bekmeier-Feuerhahn, S. & Eichenlaub, A., 2004, Berlin: Werkstatt für Organisations- und Personalforschung, 48 p. (Berichte der Werkstatt für Organisations-und Personalforschung; no. 14).

    Research output: Working paper › Working papers

  13. Published

    E-Mail versus Face-to-face: der Einfluss des Kommunikationsmediums auf interpersonales Vertrauen in Unternehmen

    Eichenlaub, A. & Bekmeier-Feuerhahn, S., 2006, Forschungsgruppe Konsum und Verhalten, 69 p.

    Research output: Working paper › Working papers

  14. Published

    Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior

    Seitz, L. & Bekmeier-Feuerhahn, S., 2021, 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". Association for Information Systems, 1402. (42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action").

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  15. Published

    Employees' emotions in change: advancing the sensemaking approach

    Helpap, S. & Bekmeier-Feuerhahn, S., 2016, In: Journal of Organizational Change Management. 29, 6, p. 903 - 916 14 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  16. Published

    Employees’ perceived benefits from participating in CSR activities and implications for increasing employees engagement in CSR

    Koch, C., Bekmeier-Feuerhahn, S., Bögel, P. M. & Adam, U., 23.05.2019, In: Corporate Communications. 24, 2, p. 303-317 15 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  17. Published

    Enhancing museum brands with experiential design to attract low-involvement visitors

    Ober-Heilig, N., Bekmeier-Feuerhahn, S. & Sikkenga, J., 29.09.2014, In: Arts Marketing: An International Journal. 4, 1/2, p. 67-86 19 p., 5.

    Research output: Journal contributions › Journal articles › Research › peer-review

  18. Published

    Entscheidungsverhalten

    Martin, A., 2017, Organizational Behaviour: Verhalten in Organisationen. Martin, A. (ed.). 2. aktualisierte und erweiterte Auflage ed. Stuttgart: Kohlhammer Verlag GmbH, p. 147-191 45 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

  19. Published

    Environmental orientation among nascent and established entrepreneurs: An empirical analysis of differences and their causes

    Hörisch, J., Kollat, J. & Brieger, S. A., 02.08.2019, In: International Journal of Entrepreneurial Venturing. 11, 4, p. 373-393 21 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  20. Published

    Erlebniswertorientierte Markenstrategien

    Bekmeier-Feuerhahn, S., 2004, Handbuch Markenführung: Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen. Bruhn, M. (ed.). 2 ed. Wiesbaden: Dr. Gabler Verlag, Vol. 1. p. 879-902 24 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

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